Find your Network Marketing MARKET

Do you know who your customer is? And I don't mean his/her name and where they come from. I mean do you know what demographic they fall in? When your were first introduced into The Direct Sales industry or Network Marketing, you were probably told to "build a list" and to use a "memory jogger" to help build that list. Now, you hear things like, "the money is in the list." Well I can only imagine if I were just starting out I'd have some questions about this "list" and where do I get one or how do I build one. So today I'm going to give you just a quick example of what I'm talking about.

Every Market in every industry has top earners and leaders. Think of any brand in any market in any industry and I'm sure you can think of a few companies right off the top of your head. So let me ask you this...when was the last time you saw an ad for Gucci in a Field & Stream magazine? If you're stumped, the answer is NEVER! This Billion Dollar company understands who buys their product and where their money and time is wasted. You say, "Well that's great Dave, those companies have entire departments that track the conversion data." So do you! Look, one of the greatest things about this industry is that in most cases it only consists of you and sometimes one assistant (if you're a Heavy Hitter.) You get to make the decisions of where your Marketing and advertising shows up. You also get to look at the data and find out where you are profitable and where you are wasting time and money.

I'd bet that if you were to look at your tracking conversions, you would increase profitability by at least 20%. Please understand this is not a claim, just an observation. If you spend time, money and resources in an area that does not bring back any sort of revenue, kill it! I don't care how much time you spent or how much money it costs, it doesn't work and they don't buy! On the other hand, if you find an area that is producing revenue and it is happening consistently, split test that area. You may find that one certain type of Marketing and Advertising works better than others. This will again help you increase your profitability by increasing your conversions and cutting your costs.

When getting into Network Marketing, people want to just throw mud against the wall and see what sticks. This is not how you want to approach your Marketing efforts. At first, yes, you are going to over pay and over work yourself to find things that work. The key is to find what works and the make it better. How much more confident would you be in your Marketing efforts if you KNEW you were going to make money and serve a highly targeted number of customers? I'd bet if you knew you were going to win, you'd play more often and you'd play bigger.

So get smart about your business. Treat it like a business and it will treat you like a piggy bank. The best part about this piggy bank is that you get to decide how large the denominations are!! Find your Network Marketing Market and start to control your business and your future. I hope this helps you on your Journey. Until next time, Happy Marketing!

Are You Using Social Media Correctly?

Let me start this by asking a very simple question to find out if Your Using Social Media Correctly. Would you rather have 10,000 followers who SOMETIMES see what you say, or, would you rather have 1,000 followers who hang on EVERY word you say? You see for us as Biz Builders, and specifically Marketers in the Direct Sales industry, it's all about conversion. I can promise you a person with a list of 5,000 laser targeted subscribers will outperform someone with a list of 50,000 hodgepodge subscribers. This is simply because of the conversion rate.

Think about this from your own perspective for just a moment. How many emails do you get from individuals that you have subscribed to? Of those people, how many do you actually read? Better yet, how many of them come to your primary email address? You see, we are all going through the same thing and playing the same game. So why is it that there are some people in this industry who are followed like Rock Stars and everyone else is spinning their wheels? It's like Time Square. You definitely notice everything on the Billboards and all of the flashing lights. But it almost seems that the HUGE amount of traffic from both people and vehicles is secondary (unless your crossing the street.)

Seriously, think about it for just a minute. Is your message getting communicated correctly and effectively, or, are you just another one of the "talking heads?" I know you're expecting me to unveil this long kept secret that has some of the most respected individuals in your market wearing the crown of a King. And your right, I will tell you what the difference is...Quality Content done on a consistent basis.

I know, I know I'm beginning to sound like a broken record but it's the truth. People gravitate towards individuals who have done it and are willing and gracious to give their advice. You know what you do when you give someone the Keys to The Kingdom? You teach them how to put the key in the door, how to turn it just right (because the door is not centered), how to open the door (does it pull out or do you push in) and then you make sure they step over the door frame. I'm dead serious! And this is what separates the Rock Stars in your industry from the other 97%. Now I'm going to give you another secret about HOW they are able to do that...

They all have experience that has lead them to where they are. That's right Ladies and Gentlemen, they all worked their way to where they are. Now, for them, this stuff is easy. One, because they don't repeat the same mistakes, and two, (The Big One) they have wrapped their MINDS around the fact that it is possible because they have done it before!

So, this all comes back around to Are You Using Social Media Correctly? Next time you decide to send a "Tweet" or post on your Facebook page, make sure you GIVE something that people want to see. Also, be selective of the people you decide to Friend and Follow. Don't be afraid to un-follow someone or remove someone as a friend. Don't get caught up in the Ego of it all. Who cares if you have 30,000 followers if your Marketing converts at less than .001% If you're in Social Media as a business, you don't care about the Quantity of your followers and friends, you care about the Quality. I hope this helps you on your Journey. Until next time, Happy Marketing!

How To Gain Twitter Followers While You Sleep

Twitter has quickly become one of the most visited sites on the internet. We all know that in order for people (traffic) to see what you have to say or what you have to offer, you need to have Followers. With Twitter, a Follower is simply someone who will receive your "tweets" or your messages as you post them. So, what I'm going to do today is give you one VERY effective way to gain followers even while you sleep. For some of you this may be old news, but for those of you just getting started, you can literally end up with 2,000 followers in a week without software that Twitter will frown upon.

First things first, get an account. This is probably the easiest account I've ever set up in my life so I'm not going to walk you through it. You should choose a user name that is YOU or the same as your Blog. I have two, one of me and one that corresponds to this blog. This is going to help you later in your internet marketing career as you get more in touch with SEO (Search Engine Optimization). You are making it easier for the Search Engines to find more relevant content about you and/or your blog so you can get higher natural rankings! This is a good thing.

Next, set up a picture. DO NOT use the standard issue picture that Twitter gives you. This is how people know you're not for real and/or you're just going to be spamming them all day. Find a nice picture that ties into the rest of your theme. This is the beginning process of Branding YOU. If you notice, I've got the same picture on Twitter, Facebook and this Blog. It's like a nice suit being pulled together by the shoes. Okay, that's a joke but just do it, you want that picture to be recognized and affiliated with you and all of your great content.

After you've got your account set up it's time to get to work. You are going to visit 2 different sites to get your Twitter page customized for YOU. The first is www.twitterimage.com where you can get free twitter backgrounds. This is going to help fit right in with the rest of your theme and give people the idea that you take your business seriously and you are going to be giving professional stuff here.

The next is www.tweetlater.com This site will allow you to automatically set up an auto welcome. So, when someone decides to follow you, they get an automatic response from you that says whatever you want it to say. This should be something nice and inviting, you are NOT selling them anything with this message, just saying hi and thanks.

Here's where it gets interesting. Most people have this feature and will also have it set up to automatically follow you in return. So what you're gonna want to do next is find 3 people per day that are in your industry, market or you otherwise just think are badass. After you follow them, go through 3-5 pages of their followers and follow those who you have something in common with. Don't do more than 3 people per day and don't do more than 5 pages of followers per person. Fly under the radar and you'll be just fine. Not only will you be fine, but you'll end up with 100+ followers in a day or so!

So there you have it. This is what I talk about when I say give valuable content. You can have your Twitter account set up RIGHT NOW and generating followers in a matter of one hour. Do the math yourself. How long will it take you to get 2,000 followers if you are consistent with this approach each day. In marketing, it's all a numbers game, the more eyes the better. I hope this helps you on your Journey. Until next time, Happy Marketing!

How To Use Social Media To Build Your Business

Today I'm going to shed some light on How To Use Social Media To Build Your Business. Okay, we all know that sites like Twitter and Facebook have a massive following right now. Some of you, if not all of you, probably visit these sites from time to time. And, some of you are probably Junkies! Admit it, you update your profile more often than you change socks. So, with all of this traffic, how do we use it to benefit our business? Good question, here are a few quick tips.

1) Make Friends: The first thing you need to do is make friends. You can do this by simply getting to know other people who are in the same industry as you. Or, you can find people whom you admire and/or enjoy their work. On Facebook, this is as easy as sending them a "Friend request" and on twitter, the easiest thing to do is to simply follow that person. It's okay on Twitter, following someone will not get you in trouble with the law! I don't think!! There are tools available so you can set up your replies automatically to follow or friend someone in return when they decide to follow of friend you. I know, it gets a little confusing, but if you're going to use this as a means to drive traffic, you've got to set up some systems or you'll spend all day doing nothing.

2) Value: This is no different than anything we've talked about before. If someone is following you or has become your friend, they are already interested. DO NOT go out and place advertisements all over your Facebook page. This is a sure fire way for people to remove you from their list and for the others to just ignore your posts. How would you like to drive into a Jiffy Lube and without even seeing your car, the guy at the desk lists off 40 items that need work and you should buy? Something tells me you'd be confused and a little turned off. Get to know people before you assume they would be a right fit for you or your business. This is a process that takes a little time. You can post links to your blog and/or articles as long as those posts are giving relevant content and provide some value.

3) Personable: Facebook especially is a place for people to get to know you. Someone may have seen an article of yours or have read a blog post about your industry or market, and now they go to Facebook to get a good idea of YOU. So be yourself, as long as yourself isn't hammered in every photo and all of your posts are profanity laden rants that are just going to scare people. If that is you, maybe being in an industry where your #1 product is you, isn't the right choice. So, keep to a theme that is helpful mixed in with some current events of your life. Keep people interested, not bored or irritated.

As you spend more time and see other people you admire work this thing called Social Media, you to will gain an understanding of How To Use Social Media To Build Your Business. Get out there and make some friends (Anyone else have flashbacks to 4th Grade.) Provide people with valuable content and you'll have this Social Media thing working in your favor in no time flat. I hope this helps you on your Journey. Until next time, Happy Marketing!

Are You Afraid To Build Your Network Marketing Business?

Are you? There is more opportunity right now than ever before. That's right, I said it and I'll say it again...There is more opportunity right now than ever before. So, are You Afraid To Build Your Network Marketing Business? You could spend 10 minutes right now and find dozens of resources for you to systematically build your business. Why don't you do it? If you know me very well, you know I have no problem telling you why, because you're afraid! That's right, you are outright scared. I'm not going to dive into your psychology, you probably should. But I am going to point out two of the biggest hurdles I see standing in front of people and building their businesses today.

1) Not Knowing: Back in the day you were supposed to simply make a list of your "warm market." This consists of your closest 200 people who barely know you and could care less about your product/opportunity. This in and of itself is why there is a stigma surrounding this beautiful industry called Direct Sales. Now, we are in the internet age where generating leads and driving traffic to your page is easier than ever. However, now I hear, "I don't know how to use a computer that well." Or, "I'm not a very technical person." I've got three words for you...GET OVER IT!! Look, this whole process is very simple and easy to understand. We are a society built on great individuals that came before us like Thomas Edison, Benjamin Franklin, The Wright Brothers, Henry Ford and more recently guys like Bill Gates and Steve Jobs. I'm not asking you to discover electricity or come out with the next iphone (which I'd bet money most of you own.) No, I'm asking you to take a system that someone else developed and all you need to do is implement it. What you're really telling me is you don't want it that bad.

2) Failure: Okay, this time I won't tell you to get over it. I am, however, going to tell you to DEAL WITH IT! Face it, it's a part of life and without it you would never learn how to beat it. Nobody ever succeeded at anything worth a damn the first time they tried. Did you walk gracefully the first time you tried? How about the first time you tried hitting a golf ball or riding a unicycle? NO, you busted your butt every time and looked like an idiot. The reward, however, seemed magical to you so you kept going. I'm talking to you about building a Million Dollar business and you don't want to because it might not work?!? Because some people you know might think you're silly?!? Fate and Success Favor the Bold my friends.

So there you have it, the two biggest obstacles I see daily from people trying to build their Network Marketing Business. Get out of your own way and begin to thrive! You aren't the first and you won't be the last. We're talking about building a Hugely Successful Network Marketing Business, not jumping off the roof into a 5 gallon bucket of water. Something tells me if I offered to show you TO THE DETAIL how I operate my business, most would give some lame answer or another. The few who do say YES, are the few who you see and read about as "Overnight Success." Take the Fear out and replace it with the FUN when you are Building Your Network Marketing Business. I hope this helps you on your journey. Until next time, Happy Marketing!

Wanna Know How To Sponsor More Network Marketing Reps?

Do you really wanna know How To Sponsor More Network Marketing Reps? The only reason I ask is simply because most people ask but few people do. For some reason or another people think they can come in to the Direct Sales industry and live a vacation. They hear the stories of someone working 3 hrs a day and they read The 4 Hour Work Week by Tim Ferris. Then they jump into this business and within 90 days they are gone wondering why so many people lied to them. So, I'm going to answer two of the biggest questions I get asked:

1) How Do I Sponsor More Reps?: Well the simple answer is to generate more leads! This is the DIRECT SALES industry and sales is simply a huge numbers game. It is true that the vast majority of the individuals who see your product/opportunity are going to say no. So, you need to set up a lead generation system that does all of the sifting and sorting for you. Then when you do find yourself on the phone or in person with your prospect, the SYSTEM has pre-qualified them. Imagine how much more profitable your business would be if you only talked to interested people. The confidence and enthusiasm alone are worth a million dollars. This is the #1 difference between the top 2% of earners and everyone else, they always have people to talk to. What makes this even more exciting is that the system is repeatable. Which means your team, that is now growing by leaps and bounds, has access to the same system you do so they can grow their team just as you do! Are you beginning to see the possibilities!?

2) Will I Ever Get To Work 3 hrs/Day?: Yes, and probably 4, 5, 6 & 7! Look, yes it is possible to get to a place where you simply don't need to put in the hours anymore. But I've got news for you, it's gonna take some time, effort and money before you get there. This is a business and should be treated as such. There will come a time when you have figured out all of your systems and the only thing you have to do is recruit, teach and earn money. However, until you get to a position where your team is that big and your income is that substantial, you are going to have to dig your ditches if you ever expect it to rain!! Work as though you expect greatness and greatness will appear.

So there you've got it, the two most common questions I get. This may not have been exactly what you had in mind about How To Sponsor More Network Marketing Reps, but it's the truth about what it takes. I've got a question for you...If I showed you EVERYTHING I've got that I use to build my business, including me walking you through step by step, would you do it? Would You? Most people say, "Yeah, I'd see if it works," or, "I'd give it a shot." If these are your answers, keep looking. I know, just like those before me knew, it works. The missing ingredient isn't the system, strategy or magic pill. The missing link in How To Sponsor More Network Marketing Reps is you. I hope this helps you on your journey. Until next time, Happy Marketing!

Network Marketing Lead Generation System Less than $20

Yes, you can have a fully functioning Network Marketing Lead Generation System set up for less than $20! Most people assume that in order for them to have a great lead generation system, they are going to have to spend hundreds if not thousands of dollars. Well, today, I've got the budget concise Biz Builders in mind. I'm going to take you through one simple processes to have you up and running for less than $20.

I am going to assume that you have already done enough research or read enough of my stuff to know that you are already doing AT LEAST two different methods of FREE Marketing. Whether you are writing articles, press releases or doing videos and social media, you are doing something. So, I'm also going to assume you have been able to get a few visitors to your site and are just simply waiting for the leads to come rushing in. This all brings us to today's topic...Auto Responders.

No business, online or off, can convert as much business as they need without some sort of follow up. It's been proven that the majority of individuals don't buy something until they have seen it 7 times. Also, if you've spent any time in sales, you know that the majority of your business comes from follow up. However, in this day and age, we are all focused on what we are doing right now. Call this an immediate justification or what have you. Whatever the case, most people suck at follow up. So, I'm going to go over Auto Responders.

My personal favorite comes from www.aweber.com They are very well respected around this industry and I don't have one colleague or respected friend in the industry who doesn't use them. An auto responder allows you to do two things, if not more: capture information and continually follow up with your potential lead, client, etc.

You are able to have multiple lists. This just simply means however many different offers you've got, you can have a list and a subsequent message, that corresponds to that particular list. You can literally set it up so that your prospect hears from you everyday for a year! It is also automatically set up so that when the email goes out, your prospects name appears everywhere you wan to use their name in the message. If you've spent any time in sales or no anything about communication, you know how sweet it is for someone to hear their own name.

Now you have the ability, within your messages, to make different offers and send different messages throughout the process. If you spend enough time and think this through, you can actually begin to run promotions this way. Say you offer a 25% discount on your offer over the next week. You can make it so that each email for the next week continues to remind them of the time that is running out. Whatever you want it to be, you can customize it accordingly.

Linkbacks! It is extremely important for you to have linkbacks in your messages. I promise you, your prospect has forgotten what website they visited to start getting your messages. Do all of the work for them. Always remind them why they are hearing from you and where you guys got to know each other and most importantly why they want to do business with you. Make sure you've always got your call to action in your message. It's a shame when someone is ready to say yes and there is no Linkback to your sales page.

I say this is a Network Marketing Lead Generation System for less than $20 because your auto responder is going to cost $19.99. You are also going to be driving traffic to your page through FREE Marketing that you have learned from some of my other writings. All of this will give your prospect the impression that you are running a million dollar organization with tons of help. The funny thing is that you will run a million dollar organization this way and you will have tons of help, it's called outsourcing. Begin to utilize these tools and you will have your own Network Marketing Lead Generation System for less Than $20. I hope this helps you on your journey. Until next time, Happy Marketing!