Do you understand light years? I don't have a full grasp on it myself, but it came up in conversation last night and thought it made for a compelling analogy. So, as I butcher any science involved, I'm going to put things into perspective.
A light year is equal to just under 10 trillion km, or about 5,878,630,000,000 miles. A light year is used to measure distances to stars and other Battle Star Galactica terms I'm unfamiliar with.
I do know, however, that there are stars that are multiple light years away that are not currently there anymore. What I mean is that they are so far away we continue to see something that no longer exists. I know, this is a little Star Trekky but stick with me.
So, if there are images that are still visible but no longer exist, how big is all that is out there? The only reason I ask is to simply put into perspective how infinitesimally small and rather unimportant our tasks are. I know some of you just got your feeling hurt by that statement but it's true.
We're talking about this, that and the other in terms of living our lives and how to correctly communicate on Twitter. Give me a Break!
Most of the people I teach over analyze everything. They don't do this, or feel uncomfortable about that, etc. These are all FEAR based emotions that give you feedback in terms of being uneasy. When you begin to realize that you are on this ONE PLANET for a VERY short period of time, dealing with a very minute detail, you will begin to release some of that fear.
Let's face it, what we do, as marketers and business owners, is extremely easy. We have been conditioned to believe what we do is more important than it truly is. Will the Universe come to a screeching halt if you type the wrong keywords, say something out of line on Facebook or get Slapped by Google? No, but most of us spend days, if not months, researching and analyzing something before we do it like we're sending a man to Mars.
Make the most of your time. Be bold and go after what you know is yours. You will be rewarded for your efforts and you will learn and be a better business owner from your mistakes. We're talking about mastering the internet for marketing and advertising purposes, not mastering the Universe. I hope this helps you on your Journey. Until next time, Happy Marketing!
Showing posts with label internet marketing training. Show all posts
Showing posts with label internet marketing training. Show all posts
Tuesday, December 15, 2009
Tuesday, December 1, 2009
Do You Have What it Takes To Be An Internet Marketing Mentor
Everybody knows that with every success there is a mentor somewhere in the background. Do you have one? Better yet, are you acting like an internet marketing mentor? This goes back to an old saying that goes something like this...Don't dress for the job you have, dress for the job you want.
So, knowing that we need to become the person before you can manifest all of the abundance that go along with it, where do you start? That's actually relatively simple because you don't have to do anything that isn't currently being done on a daily basis. Does your mentor hold trainings for you? Does your mentor offer you advice and give you ongoing learning resources? These are some of the simple aspects to begin implementing with your team.
First and foremost you have to understand that if someone has come to you to join you in in business and/or learn from you, that person believes in you and wants to learn from you. So give them some of the materials you started with. Is there a certain book that got you started? Did you watch a video that resonated deeply with you? Think of what got you to where you are and introduce those same resources to your team.
You'll soon find out that being an internet marketing mentor is more about belief in others than it is about practical approaches to Landing Pages and conversions. People want to know they are being supported and they are on the right track. There are a few basic human needs that all people want to feel comfortable with. After you have done a good job conveying to them that you actually care, you will be surprised at the amount of growth comes from your organization.
Step into the role of an internet marketing leader as soon as possible! Don't fall into the thought process of "not being there yet." Remember the quote about the suit! You can't wait for the results to be right before you do something. You have to do something and watch the results blossom! The right time is now the winning team is yours and the best internet marketing mentor is you!
Right now, I want you to schedule time in your day to stay in touch with your team. I don't care if you don't have a single person in your organization...do it! Make this a priority and prepare for your team trainings to be huge and it will be so. If you want it to rain, you have to dig your ditches!! Get out there with a Tractor and dig some HUGE ditches!
Understand you can become the one everyone talks about. You can be the next person on stage that came out of nowhere. You and I will both know you didn't come out of nowhere, you where digging your ditches to become the best internet marketing mentor on the planet. I hope this helps you on your Journey. Be sure to check back often for more info. Until next time, Happy Marketing!
So, knowing that we need to become the person before you can manifest all of the abundance that go along with it, where do you start? That's actually relatively simple because you don't have to do anything that isn't currently being done on a daily basis. Does your mentor hold trainings for you? Does your mentor offer you advice and give you ongoing learning resources? These are some of the simple aspects to begin implementing with your team.
First and foremost you have to understand that if someone has come to you to join you in in business and/or learn from you, that person believes in you and wants to learn from you. So give them some of the materials you started with. Is there a certain book that got you started? Did you watch a video that resonated deeply with you? Think of what got you to where you are and introduce those same resources to your team.
You'll soon find out that being an internet marketing mentor is more about belief in others than it is about practical approaches to Landing Pages and conversions. People want to know they are being supported and they are on the right track. There are a few basic human needs that all people want to feel comfortable with. After you have done a good job conveying to them that you actually care, you will be surprised at the amount of growth comes from your organization.
Step into the role of an internet marketing leader as soon as possible! Don't fall into the thought process of "not being there yet." Remember the quote about the suit! You can't wait for the results to be right before you do something. You have to do something and watch the results blossom! The right time is now the winning team is yours and the best internet marketing mentor is you!
Right now, I want you to schedule time in your day to stay in touch with your team. I don't care if you don't have a single person in your organization...do it! Make this a priority and prepare for your team trainings to be huge and it will be so. If you want it to rain, you have to dig your ditches!! Get out there with a Tractor and dig some HUGE ditches!
Understand you can become the one everyone talks about. You can be the next person on stage that came out of nowhere. You and I will both know you didn't come out of nowhere, you where digging your ditches to become the best internet marketing mentor on the planet. I hope this helps you on your Journey. Be sure to check back often for more info. Until next time, Happy Marketing!
Monday, November 30, 2009
How To Succeed With An Internet Marketing Blueprint
Everyone is looking for that one final piece to the puzzle. That one crucial item that they are leaving out. You know, that secret that the pros use and don't tell anybody about. Well, I can tell you that it's not one piece, item or special secret that produce top earner results. It is, however, a winning internet marketing blueprint. So, my goal today is to give you some information about the different pieces that come together to give you a successful internet marketing blueprint.
1) Blog: First and foremost you are going to need a blog. Let me explain why this is such an important piece of the puzzle. A blog serves as your HUB. This is where everything comes to and flows from. So, if you have an article, video or any other type of CONTENT RICH marketing out there, it will bring you back to your blog. Take for instance, an individual does a Google search and comes across your article. This prospect reads your article, is impressed and follows the link to your blog. Up until the point of them going to your blog, you were just some person with a nice article. Now that they are on your blog, they are introduced to EVERYTHING related to your particular market/industry. Thus, positioning yourself as an expert in this field. Now, on the other side of the Marketing coin. Let's say a prospect clicks on one of your ads of a PPC (Pay Per Click) campaign and is taken directly to Landing Page. After your prospect is done with your Landing Page, I promise you that prospect is going to Google your name to find out who you are. Are they going to find anything? If you have a blog with lots of CONTENT RICH information they will. If not, you are just another talking head trying to take someone's money. Be an expert and get a blog!
2) Landing Page: This is also known as a Capture Page or a Squeeze Page. This is basically your sales page. A prospect can find themselves on this page through multiple different avenues. Take for instance this blog, when you click on this link you'll be taken to my Landing Page for an opportunity to work directly with me. Some marketers will have you link directly to their landing page from an article, video or other form of Marketing. This is completely up to you and depends on where you are trying to drive traffic and what you are trying to sell. Your Landing Page is not a blog! Your Landing Page does not have to be pretty. Your Landing Page does need to be a great piece of Sales writing. Let's not mix words here, your Landing page and all of your marketing is sales! If it's not it's a waste of time. Your not in Marketing as a hobby, you're in marketing to sell a product or help others sell a product. So understanding it is a sales process, your Landing page needs to entice your prospect to BUY NOW.
3) Auto Responders: Although we would all like to think everyone who goes to the landing page is going to buy, the truth is the vast majority will not. Somewhere along the way you have done a good enough job to actually get them to your landing page, so there is a certain amount of interest. It has been researched that most people need to see something up to 7 times before they make a purchase. So, since none of us are good with follow up, we need auto responders. And I can hear you now, "I pride myself on following up with everyone, I don't need auto responders." Really, these are the words of someone who doesn't get 300-500 leads per week. If you're keeping up with the follow up with all of those people, that has become your full time job. Go to http://www.aweber.com and set up an account and get your auto responders in place. There's nothing like making money in the middle of the night due to the work of the auto responders and the system.
Obviously with limited space I can't go into great detail about a successful internet marketing blueprint. These are, however, some of the basics that ALL top producers have in place. Each one of these pieces serves a purpose of a larger goal. Use each of these pieces as they are meant to be used and you'll be designing your own internet marketing blueprint. I hope this helps you on your Journey. Make sure to check back often to get more information. Until next time, Happy Marketing!
1) Blog: First and foremost you are going to need a blog. Let me explain why this is such an important piece of the puzzle. A blog serves as your HUB. This is where everything comes to and flows from. So, if you have an article, video or any other type of CONTENT RICH marketing out there, it will bring you back to your blog. Take for instance, an individual does a Google search and comes across your article. This prospect reads your article, is impressed and follows the link to your blog. Up until the point of them going to your blog, you were just some person with a nice article. Now that they are on your blog, they are introduced to EVERYTHING related to your particular market/industry. Thus, positioning yourself as an expert in this field. Now, on the other side of the Marketing coin. Let's say a prospect clicks on one of your ads of a PPC (Pay Per Click) campaign and is taken directly to Landing Page. After your prospect is done with your Landing Page, I promise you that prospect is going to Google your name to find out who you are. Are they going to find anything? If you have a blog with lots of CONTENT RICH information they will. If not, you are just another talking head trying to take someone's money. Be an expert and get a blog!
2) Landing Page: This is also known as a Capture Page or a Squeeze Page. This is basically your sales page. A prospect can find themselves on this page through multiple different avenues. Take for instance this blog, when you click on this link you'll be taken to my Landing Page for an opportunity to work directly with me. Some marketers will have you link directly to their landing page from an article, video or other form of Marketing. This is completely up to you and depends on where you are trying to drive traffic and what you are trying to sell. Your Landing Page is not a blog! Your Landing Page does not have to be pretty. Your Landing Page does need to be a great piece of Sales writing. Let's not mix words here, your Landing page and all of your marketing is sales! If it's not it's a waste of time. Your not in Marketing as a hobby, you're in marketing to sell a product or help others sell a product. So understanding it is a sales process, your Landing page needs to entice your prospect to BUY NOW.
3) Auto Responders: Although we would all like to think everyone who goes to the landing page is going to buy, the truth is the vast majority will not. Somewhere along the way you have done a good enough job to actually get them to your landing page, so there is a certain amount of interest. It has been researched that most people need to see something up to 7 times before they make a purchase. So, since none of us are good with follow up, we need auto responders. And I can hear you now, "I pride myself on following up with everyone, I don't need auto responders." Really, these are the words of someone who doesn't get 300-500 leads per week. If you're keeping up with the follow up with all of those people, that has become your full time job. Go to http://www.aweber.com and set up an account and get your auto responders in place. There's nothing like making money in the middle of the night due to the work of the auto responders and the system.
Obviously with limited space I can't go into great detail about a successful internet marketing blueprint. These are, however, some of the basics that ALL top producers have in place. Each one of these pieces serves a purpose of a larger goal. Use each of these pieces as they are meant to be used and you'll be designing your own internet marketing blueprint. I hope this helps you on your Journey. Make sure to check back often to get more information. Until next time, Happy Marketing!
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