How To Profit With an Internet Marketing Sales Funnel

We all know what a funnel looks like right? Do you know what an internet marketing sales funnel looks like? If not, it's okay, I'm going to give you an idea of what it looks like and more importantly, how it will effectively increase your business.

The basic premise of a funnel is that it has a very wide opening at the top and a very narrow opening towards the bottom. Funnels are great to get things to travel from a starting point to an end point very effectively without losing anything. You do this when you change the oil in your car or when you're trying to fill a bottle with a smaller opening. I guess you don't have to use the funnel, but we all know what happens when you don't. You get oil, milk or kool-aid all over the place, but hey you got it done!

Unfortunately in business the, "Hey, I got it done" approach usually puts people out of business. This is because in business all of the oil, milk or kool-aid you spilled all over the place represents your money! I hope you're beginning to understand the importance.

An internet marketing sales funnel works the same way. It takes your leads into the wide opening at the top. Then, through a series of multiple pages, takes them through to the finished product. Which, in our case is your offer. Now, there may be multiple offers along the way, but the end result is usually a repeat customer who is now on your list and buys from you on a regular basis. All of this, I must add, is done with very little of your personal involvement.

Now it's important to note that not all of your prospects are going to join you or buy from you. With an internet marketing sales funnel, however, you have at least been able to capture the prospects name and information. Even if this person decides not to continue on through the process (which is meant to weed out those who don't buy) it's okay because you still have contact with that prospect. And, in the world of internet marketing the saying goes like this, "the money is in the list."

Internet marketing sales funnels can single handily do the work of an entire sales office. There isn't someone doing the cold calls to transfer you to an associate who then transfers you to an account manager who ultimately closes the deal. Did anyone else just get that dirty feeling of being on a used car lot!! It's the same process!! The advertising gets you there, the guy on the lot will tell you ANYTHING to get you to the next step until you are ultimately sitting with the financing agent. This exists in every business. Normally, however, it takes a full staff and huge overhead. You can have a beautifully set up internet marketing sales funnel that operates with just you.

I hope this helps put some things into perspective for you. The internet marketing sales funnel is an instrumental piece of the puzzle. Make sure yours is up and running. Make sure to check back often for more info. Until next time, Happy Marketing!