Wednesday, December 16, 2009

Who Cares How Many Internet Marketing Leads You Get! How Well Do They Convert?

Who has a more profitable business, the person who has 5,000 leads that converts at 8% or the person who has 3,000 leads that converts at 18%?

There is such a misconception that you just need to get more leads. I hear it all the time, "I just need more leads!" Well, on a personal development side note, you don't NEED anything, you DESERVE everything. Anyway, I'll get back to the leads.

What you deserve are higher conversion rates. In the above example the person with 5,000 leads converted 400 prospects. The person with 3,000 leads converted 540 prospects.

What Does That Mean For Your Business?

Who in their right mind doesn't want to spend less to make more!?! Seriously, that is the game that we play! You need to learn right now that it won't amount to a hill of beans if you spend $101,000.000 to make $100,000. You're looking at that and thinking that's an obvious statement. However, every company that goes out of business does so because they Spend themselves out of business.

In the world of Internet Marketing, here are a few tips to spending less and making more:

1) Get VERY CLEAR: If you have an ad that says "Make Money From Home" the first thing on your landing page should say, "Make Money From Home." There are no exceptions here. I know some are reading this and thinking, "I've got 15 different ad campaigns with 100 different keywords, there's no way I can do that." My response to this is simple. Get over it and get to work. First of all, with that many campaigns and that many keywords I promise there are some that perform and others that don't. It's the 80/20 rule. Keep the 20% that produce 80% of your revenue. This is not a contest of who has a bigger campaign. It is a contest of who makes the most profit! Get rid of the clutter and get focused.

2) Test, test and test some more: This is a never ending process. This is another area where I lose people. You begin to hear comments like, "These numbers are good enough." The person who utters those words is not serious about their business. I'm talking about a process that takes about 30 minutes of your time and can increase your profits as much as 20%. I would test until I only have one campaign with three keywords if that's what worked. You've got to test your ads, your offers and your landing pages. Now I'm no math wiz, but that has got to equal a lot of different variations.

3) Master your Copy: If your copy sucks, you'll never get good conversions. All the top Marketers are also great copywriters. Go down the list...Frank Kern, Yanik Silver, Mike Dillard, Eben Pagen, etc. Each of these guys are HUGELY successful marketers and even better copywriters. Do yourself a favor and begin to approach your writing as if you're business depends on it...because it does.

Take these tips and begin to implement them into your business. Your conversions will begin to go up, your profits will begin to increase and your stress level will suddenly vanish. I hope this helps you on your Journey. Until next time, Happy Marketing!

Tuesday, December 15, 2009

Star Wars Taught Me The Most Important Internet Marketing Lesson

Do you understand light years? I don't have a full grasp on it myself, but it came up in conversation last night and thought it made for a compelling analogy. So, as I butcher any science involved, I'm going to put things into perspective.

A light year is equal to just under 10 trillion km, or about 5,878,630,000,000 miles. A light year is used to measure distances to stars and other Battle Star Galactica terms I'm unfamiliar with.

I do know, however, that there are stars that are multiple light years away that are not currently there anymore. What I mean is that they are so far away we continue to see something that no longer exists. I know, this is a little Star Trekky but stick with me.

So, if there are images that are still visible but no longer exist, how big is all that is out there? The only reason I ask is to simply put into perspective how infinitesimally small and rather unimportant our tasks are. I know some of you just got your feeling hurt by that statement but it's true.

We're talking about this, that and the other in terms of living our lives and how to correctly communicate on Twitter. Give me a Break!

Most of the people I teach over analyze everything. They don't do this, or feel uncomfortable about that, etc. These are all FEAR based emotions that give you feedback in terms of being uneasy. When you begin to realize that you are on this ONE PLANET for a VERY short period of time, dealing with a very minute detail, you will begin to release some of that fear.

Let's face it, what we do, as marketers and business owners, is extremely easy. We have been conditioned to believe what we do is more important than it truly is. Will the Universe come to a screeching halt if you type the wrong keywords, say something out of line on Facebook or get Slapped by Google? No, but most of us spend days, if not months, researching and analyzing something before we do it like we're sending a man to Mars.

Make the most of your time. Be bold and go after what you know is yours. You will be rewarded for your efforts and you will learn and be a better business owner from your mistakes. We're talking about mastering the internet for marketing and advertising purposes, not mastering the Universe. I hope this helps you on your Journey. Until next time, Happy Marketing!

Monday, December 14, 2009

I Don't Need No Stinkin' Home Business Internet Marketing Success Coach...Really?

What if you knew everything you needed to do to increase you Home Business revenues? Better yet, what if you knew WHY you were doing what you're doing to increase your Home Business revenue?

Having a Home Business Internet Marketing success coach will shorten your learning curve and have you on the fast track for success.

For the first year of running my home business I tried everything my Upline mentor told me. You know, connect with your friends and family. Talk to your mailman. Invite your neighbors over for a Business overview. All the standard issue stuff to build a HUGE business! This is how it turned out for me...

My friends...most of them are more interested in what happened on the last episode of whatever their favorite TV show is or who won whatever game of their favorite sports team than they are in building a big business

My family...seriously, most of us handle family most in small doses. Let alone intertwined in the day to day operations of a business.

My Mailman & Neighbors...I live in Florida where most of my neighbors are retired and the thought of starting over and doing anything different just seems like a lot of work!

So, how on Earth are you going to build a big business when these are your "Business" connections!?!

Drum roll please...Get a Home Business Internet Marketing Success Coach! I made more money in the first 30 days than I had the entire first year of my business. Do you think it's because all of the previous connections suddenly had a life changing revelation and their entire mindset changed? No, I began to Market my business to people who are actually interested in building a business. Now that is a novel concept (insert sarcasm here).

How much more enjoyable will your Home Business be when you begin to share your opportunity with other excited Business Builders? Do you think you will find a new sense of enthusiasm when everyone you speak with is as excited and motivated as you are?

I'm here to tell you this is the difference between success and failure. You know the old saying, "Birds of a Feather.." As you begin to implement these things in your business you will understand why there is such a high attrition rate among most Home Business opportunities. Most of the "usual suspects" will simply start in business with you because they feel obligated, or you happened to catch them at the right time. You need to connect with people who are eager and ready to roll their sleeves up and work to build a business that will provide for them the rest of their lives.

Nothing will get you from zero to hero as quickly as a Home Business Internet Marketing Success Coach!

You will begin to see your Home Business in a whole new light. It will actually be a business that produces revenue! How does that sound? You will have systems in place that do all of the sifting, sorting, selling and telling for you. Your job is to continue to Market your business and TEACH your organization how to replicate your success. Your job is not to convince people to join you and waste your time with people who simply won't do the work.

So, it's up to you. Do you want to spin your wheels and get frustrated with the lack of results? Or, do you want to team up with a Home Business Internet Marketing Success coach who will go over your goals and have a plan for you to be successful in less than 90 days?

The choice is yours!

Your business will be greater than it's ever been. You'll have a new sense of clarity when approaching your day to day business activities. And best of all, you'll begin to realize all of the dreams that got you started in the first place. Do yourself a favor and team up with a Home Business Internet Marketing Success Coach. I hope this helps you on your Journey. Until next time, Happy Marketing!

Friday, December 11, 2009

How To Make The Most of Your Internet Marketing PPC Campaign

What do you want to do, lose $5,000 next month or make $5,000 next month? In the next few minutes I’m going to give you a crash course to make the most of your internet marketing PPC campaign.

Let’s get one thing straight right from the beginning. If you don’t understand, or haven’t run a small PPC campaign, it would be wise to get an education and learn the ropes before moving forward.

There is no other advertising medium that is as powerful as a fine tuned PPC campaign! That’s a fact. In the past a successful marketer would have to spend weeks or months testing ads, copy, offers and conversions before they would find a winning competition. Sometimes just the amount of time would put some people out of business due to the low returns and ongoing expenses.

PPC has changed all of that! You can run a campaign and test it in a matter of days.

Rule #1…Get Focused! You have to know your plan prior to going into war. If you change course half way through you will never get to your end results and the casualties will be catastrophic. This is probably the biggest issue with new marketers. They find a keyword or keyword phrase and stick with it for a few days until they abandon it completely. This is no way to get the results you are after.

You must work diligently and consistently with your chosen Keyword or Keyword phrases. Now, for the sake of this article, I’m going to assume you have done extensive Keyword research and you are competing in an area you know you can win. All good marketers will have extensive Keyword lists, however, they also have just a few that they have found that….

EUREKA moment!!

This is when the game completely changes and your internet marketing PPC campaign is more like an ATM that continues to spit money at you! However, if you’re going into this blind, have done no research and are just going to “throw mud against the wall” to see what sticks, you are going to be the one I mentioned earlier who loses $5,000 next month.

Internet Marketing PPC campaigns are a science. Nobody ever gets lucky; they have simply put the correct pieces of the equation together. This is just like any other game; you must understand the rules before you can become a master. However, when you become a master, you control your own destiny and the number of zeros in your bank account.

Get prepared for PPC domination. Get focused, get clear and make the most of your internet marketing PPC campaign. There’s no better feeling than KNOWING you’re marketing efforts will pay off. I hope this helps you on your Journey. Until Next time, Happy Marketing!

Thursday, December 10, 2009

How To Increase Your Internet Marketing Lead Conversion

Increasing your internet marketing lead conversions can put thousands of dollars in your pocket while at the same time cutting your marketing budget.

Well how can this be, I hear you ask. That sounds too good to be true…to be able to cut costs and increase revenue and profit?!? That’s right, when your marketing campaigns have become a science to you, you will be able to literally print money with the words you write or better yet, the words you don’t write!

It’s time for you to start thinking of your Internet Marketing efforts like a science experiment. There are variables, results and the ever important control. So the first place you must start is with your control. This means you are going to HAVE to start!

But everything is quite ready!

Get over it and get something out there. How are you ever going to make changes and improve your internet marketing lead conversions if you don’t have any results to compare?

Start with ONE marketing campaign and test, test, test. Find a keyword or keyword phrase that you want to go after and focus on that for a month. Begin this campaign with one landing page and two separate ads. After you’ve got some relevant data, you will know which ad performs better and you can keep the good ad. Kill the bad ad and write another ad to compare to the ad that is working. That’s right, just because one ad outperformed the other does not mean it is the end all be all ad.

You are going to have to test EVERYTHING!

Now that you’ve got a performing ad in place with a Landing Page that converts, it’s time to start testing different Landing Pages with different ads. Are you beginning to see how finite you can get with this! ALL top producers are freaks about testing ads, copy, landing pages and keywords. Continually testing and adjusting is the only way to truly increase your internet marketing lead conversions.

Get out there, get committed and take control of your internet marketing efforts. You can absolutely dominate your online market if you simply take the time to test all aspects of your marketing. You will begin to approach this with confidence and a felling of ease because you KNOW what works. In less than 30 days you will begin to see an increase in your internet marketing lead conversion. I hope this helps you on your Journey. Until next time, Happy Marketing!

Tuesday, December 8, 2009

The Truth About Generating Leads

The heavy hitters in the Direct Sales industry routinely get over 100 leads a day. Is this done through Twitter, Facebook, Squidoo, Youtube, Articles and Blogs? No. All of those methods will absolutely get you free traffic and free leads. If you want the most out of your internet marketing efforts, Google Adwords must be in your arsenal.

Please keep in mind, there is quite the learning curve for Google Adwords and internet marketing.

This is the reason so many people advocate you use the previous approaches to driving traffic and getting leads. You must first understand who you are looking for and where your traffic is coming from. What better way to do that than to use Twitter, Facebook, Sqidoo, Youtube, Articles and Blogs?

It's better to test all of your copy, landing pages and offers through free traffic sources such as the avenues listed above. It would be a real bummer if you spent thousands of dollars to send traffic to a landing page that doesn't convert. So do your homework and start with the free stuff.

When you are ready, there are some resources that you should keep next to you at all times. Perry Marshall's Definitive Guide to Adwords 2010 is a must for anyone who plans to start using Google PPC. If it's not the 2010 Guide, you're reading yesterday's news, and we all know that's about as valuable as toilet paper.

Google's algorithms are not to be messed with. If you don't play by their rules, you will get shut down, it's as simple as that. At the end of the day, if Google's end user, the searcher, is not having a pleasurable experience neither will you. Just think if you are giving value to who you are trying to attract. Are you being relevant or are you simply throwing out some "Secret Money Machine?"

There is no other marketing medium on the planet that can directly effect the success of your internet marketing like Google Adwords. You can get as specific as humanly possible and if you continue to play by Google's rules, it will even get less expensive for you as you become more profitable...crazy concept right?!?

Again, do your homework and make sure your entire sales system is ready for the traffic. It would be like inviting the Green Bay Packers over for dinner and only having one pizza, it won't last long! When you're ready and you've done your homework, turn it on and watch your leads multiply in front of your eyes. Internet Marketing and Google Adwords are a match made in heaven (after going through premarital counseling). I hope this helps you on your Journey, Until Next time, Happy Marketing!

Friday, December 4, 2009

Home Business Internet Marketing: Having a Great Success Coach

Having a Great success Coach in your home business internet marketing venture can mean the difference between you making it and not. I'm surely not saying that nobody will be able to do it on their own. I am, however, saying that the time and the money involved can absolutely put people right out of business before they see enough results to be able to continue.

Take for instance if I said to you, "You need to have multiple landing pages up to be congruent with your PPC campaigns. You also need to make sure to begin to implement content sites for your landing pages because Google is really cracking down on the offers being made in our industry. Make sure you have enough inbound and outbound links so that the search engines love you. And don't forget to continue to do all of the "grass roots" marketing like articles, videos, blogs, social media, etc. When you get all of that done, we'll have a great place to BEGIN starting to test your campaigns and copy writing."

I'm overwhelmed just typing that and I've good a pretty good grasp of this stuff. Having a great success coach to go along with you home business internet marketing venture will be worth their weight in gold. The best way I can put it is this...having a pro help you will save you MONTHS and TENS of THOUSANDS of DOLLARS. So in the same 6 months that you could be learning this business, you could have a home business internet marketing success coach work with you and have you replacing your current income in less than 90 days!

That is not a joke. I'm actually being relatively conservative about the possibilities. Everyone who has ever been good at anything has had a success coach. We could rattle off a list of athletes who work with the best coaches in the business. We could say the same about entrepreneurs, attorneys, doctors, sales people, etc. In the Home Business Internet Marketing industry, Having a great success coach is the difference between the 97% who don't make it and the top 3% who live an abundant lifestyle.

So ask yourself where you are right now in your business. I'm sure you have an idea of what you'd like to get done, but do you really understand WHY you need certain things? If you're just running out and hiring people to implement this or start doing that but you don't know why, how are you ever going to now what works? You need to get very clear about what your end goal is and work backwards from there. This is sales and business much money do I want to make? How many sales do I need to make to earn that money? How many calls do I need to make that many sales? How many leads do I need to have that many calls? Etc, etc, etc, until you have an entire and thorough home based internet marketing plan drawn out. This is something a great success coach can help you with in a matter of days!!

Quit trying to half ass it. You're never going to be able to get around or avoid certain aspects. And on the flip side of that, you're never going to be able to go from just starting to the most advanced strategies without being knocked down. You have to learn it, and you have to learn all of it. Even if you are going to outsource (which I recommend) you still have to be in control of your overall marketing campaigns and the image of your company. Not only that, but nobody cares about your business as much as you do. Do it right! I hope this helps you on your Journey. Make sure to check back often for more info. Until next time, Happy Marketing!