Tuesday, December 8, 2009

The Truth About Generating Leads

The heavy hitters in the Direct Sales industry routinely get over 100 leads a day. Is this done through Twitter, Facebook, Squidoo, Youtube, Articles and Blogs? No. All of those methods will absolutely get you free traffic and free leads. If you want the most out of your internet marketing efforts, Google Adwords must be in your arsenal.

Please keep in mind, there is quite the learning curve for Google Adwords and internet marketing.

This is the reason so many people advocate you use the previous approaches to driving traffic and getting leads. You must first understand who you are looking for and where your traffic is coming from. What better way to do that than to use Twitter, Facebook, Sqidoo, Youtube, Articles and Blogs?

It's better to test all of your copy, landing pages and offers through free traffic sources such as the avenues listed above. It would be a real bummer if you spent thousands of dollars to send traffic to a landing page that doesn't convert. So do your homework and start with the free stuff.

When you are ready, there are some resources that you should keep next to you at all times. Perry Marshall's Definitive Guide to Adwords 2010 is a must for anyone who plans to start using Google PPC. If it's not the 2010 Guide, you're reading yesterday's news, and we all know that's about as valuable as toilet paper.

Google's algorithms are not to be messed with. If you don't play by their rules, you will get shut down, it's as simple as that. At the end of the day, if Google's end user, the searcher, is not having a pleasurable experience neither will you. Just think if you are giving value to who you are trying to attract. Are you being relevant or are you simply throwing out some "Secret Money Machine?"

There is no other marketing medium on the planet that can directly effect the success of your internet marketing like Google Adwords. You can get as specific as humanly possible and if you continue to play by Google's rules, it will even get less expensive for you as you become more profitable...crazy concept right?!?

Again, do your homework and make sure your entire sales system is ready for the traffic. It would be like inviting the Green Bay Packers over for dinner and only having one pizza, it won't last long! When you're ready and you've done your homework, turn it on and watch your leads multiply in front of your eyes. Internet Marketing and Google Adwords are a match made in heaven (after going through premarital counseling). I hope this helps you on your Journey, Until Next time, Happy Marketing!

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