Wednesday, December 16, 2009

Who Cares How Many Internet Marketing Leads You Get! How Well Do They Convert?

Who has a more profitable business, the person who has 5,000 leads that converts at 8% or the person who has 3,000 leads that converts at 18%?

There is such a misconception that you just need to get more leads. I hear it all the time, "I just need more leads!" Well, on a personal development side note, you don't NEED anything, you DESERVE everything. Anyway, I'll get back to the leads.

What you deserve are higher conversion rates. In the above example the person with 5,000 leads converted 400 prospects. The person with 3,000 leads converted 540 prospects.

What Does That Mean For Your Business?

Who in their right mind doesn't want to spend less to make more!?! Seriously, that is the game that we play! You need to learn right now that it won't amount to a hill of beans if you spend $101,000.000 to make $100,000. You're looking at that and thinking that's an obvious statement. However, every company that goes out of business does so because they Spend themselves out of business.

In the world of Internet Marketing, here are a few tips to spending less and making more:

1) Get VERY CLEAR: If you have an ad that says "Make Money From Home" the first thing on your landing page should say, "Make Money From Home." There are no exceptions here. I know some are reading this and thinking, "I've got 15 different ad campaigns with 100 different keywords, there's no way I can do that." My response to this is simple. Get over it and get to work. First of all, with that many campaigns and that many keywords I promise there are some that perform and others that don't. It's the 80/20 rule. Keep the 20% that produce 80% of your revenue. This is not a contest of who has a bigger campaign. It is a contest of who makes the most profit! Get rid of the clutter and get focused.

2) Test, test and test some more: This is a never ending process. This is another area where I lose people. You begin to hear comments like, "These numbers are good enough." The person who utters those words is not serious about their business. I'm talking about a process that takes about 30 minutes of your time and can increase your profits as much as 20%. I would test until I only have one campaign with three keywords if that's what worked. You've got to test your ads, your offers and your landing pages. Now I'm no math wiz, but that has got to equal a lot of different variations.

3) Master your Copy: If your copy sucks, you'll never get good conversions. All the top Marketers are also great copywriters. Go down the list...Frank Kern, Yanik Silver, Mike Dillard, Eben Pagen, etc. Each of these guys are HUGELY successful marketers and even better copywriters. Do yourself a favor and begin to approach your writing as if you're business depends on it...because it does.

Take these tips and begin to implement them into your business. Your conversions will begin to go up, your profits will begin to increase and your stress level will suddenly vanish. I hope this helps you on your Journey. Until next time, Happy Marketing!

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