How To Make The Most of Your Internet Marketing PPC Campaign

What do you want to do, lose $5,000 next month or make $5,000 next month? In the next few minutes I’m going to give you a crash course to make the most of your internet marketing PPC campaign.

Let’s get one thing straight right from the beginning. If you don’t understand, or haven’t run a small PPC campaign, it would be wise to get an education and learn the ropes before moving forward.

There is no other advertising medium that is as powerful as a fine tuned PPC campaign! That’s a fact. In the past a successful marketer would have to spend weeks or months testing ads, copy, offers and conversions before they would find a winning competition. Sometimes just the amount of time would put some people out of business due to the low returns and ongoing expenses.

PPC has changed all of that! You can run a campaign and test it in a matter of days.

Rule #1…Get Focused! You have to know your plan prior to going into war. If you change course half way through you will never get to your end results and the casualties will be catastrophic. This is probably the biggest issue with new marketers. They find a keyword or keyword phrase and stick with it for a few days until they abandon it completely. This is no way to get the results you are after.

You must work diligently and consistently with your chosen Keyword or Keyword phrases. Now, for the sake of this article, I’m going to assume you have done extensive Keyword research and you are competing in an area you know you can win. All good marketers will have extensive Keyword lists, however, they also have just a few that they have found that….

EUREKA moment!!

This is when the game completely changes and your internet marketing PPC campaign is more like an ATM that continues to spit money at you! However, if you’re going into this blind, have done no research and are just going to “throw mud against the wall” to see what sticks, you are going to be the one I mentioned earlier who loses $5,000 next month.

Internet Marketing PPC campaigns are a science. Nobody ever gets lucky; they have simply put the correct pieces of the equation together. This is just like any other game; you must understand the rules before you can become a master. However, when you become a master, you control your own destiny and the number of zeros in your bank account.

Get prepared for PPC domination. Get focused, get clear and make the most of your internet marketing PPC campaign. There’s no better feeling than KNOWING you’re marketing efforts will pay off. I hope this helps you on your Journey. Until Next time, Happy Marketing!

How To Increase Your Internet Marketing Lead Conversion

Increasing your internet marketing lead conversions can put thousands of dollars in your pocket while at the same time cutting your marketing budget.

Well how can this be, I hear you ask. That sounds too good to be true…to be able to cut costs and increase revenue and profit?!? That’s right, when your marketing campaigns have become a science to you, you will be able to literally print money with the words you write or better yet, the words you don’t write!

It’s time for you to start thinking of your Internet Marketing efforts like a science experiment. There are variables, results and the ever important control. So the first place you must start is with your control. This means you are going to HAVE to start!

But everything is quite ready!

Get over it and get something out there. How are you ever going to make changes and improve your internet marketing lead conversions if you don’t have any results to compare?

Start with ONE marketing campaign and test, test, test. Find a keyword or keyword phrase that you want to go after and focus on that for a month. Begin this campaign with one landing page and two separate ads. After you’ve got some relevant data, you will know which ad performs better and you can keep the good ad. Kill the bad ad and write another ad to compare to the ad that is working. That’s right, just because one ad outperformed the other does not mean it is the end all be all ad.

You are going to have to test EVERYTHING!

Now that you’ve got a performing ad in place with a Landing Page that converts, it’s time to start testing different Landing Pages with different ads. Are you beginning to see how finite you can get with this! ALL top producers are freaks about testing ads, copy, landing pages and keywords. Continually testing and adjusting is the only way to truly increase your internet marketing lead conversions.

Get out there, get committed and take control of your internet marketing efforts. You can absolutely dominate your online market if you simply take the time to test all aspects of your marketing. You will begin to approach this with confidence and a felling of ease because you KNOW what works. In less than 30 days you will begin to see an increase in your internet marketing lead conversion. I hope this helps you on your Journey. Until next time, Happy Marketing!

How To Convert Internet Marketing Leads Into Sales

You're out doing a great job of generating leads. You're beginning to see the fruits of your labors. Now you're wondering why your leads are not turning into sales or recruits. There could be a number of things that are taking place for there to be a break down. I am going to give you a few tips to convert internet marketing leads into sales.

1) Sales Copy: The first thing I think about when the sales from a new campaign are weak is my sales copy. What am I saying, or in many cases, what am I not saying? You have to understand that in the world of internet marketing, you have about 5 seconds to grab the attention of your prospect. I know you want to thank them and make them feel good, etc. but the truth is your prospect wants to know 3 things and they want to know them NOW!! What are you offering? What can it do for me? How do I get it? These are the questions your prospect wants answered and they want it quickly. You have to understand that your prospect has already found themselves on your Landing Page. This means you have already given them enough information to get them there. Now it is time to make the sale. If sales copy is not your thing, work on it! Yes, you can outsource, but how will you ever know if what you're buying is good work? You could spend months testing and tens of thousands of dollars lost by not having good sales copy. Refine your sales copy and give your prospect what they are looking for. You already have them there, now give it to them!

2) Clear Message: If your Marketing or Advertising talks about being about being able to help you grow world class tomatoes in 2 weeks and I end up at your Landing Page and you're trying to sell me watermelons, I'm gonna leave. I know this may seem like a no-brainer, however, most people are not giving clear messages on their landing pages. If you are running multiple different marketing strategies and advertising messages, you need to have multiple different Landing Pages with correlating messages. If you do this not only will the search engines like you a whole lot more, you will conversions will sky rocket. Each piece of marketing needs to act like a map for your prospect. Start here, take these directions and end here. We're talking about being able to convert internet marketing leads into sales, not just having a blog and landing page up and hoping for the best. You must plan, test, reevaluate and make changes constantly.

3) Offer: If you've worked on your sales copy and you have a clear message on your landing page that corresponds with all of your marketing and you still can't convert internet marketing leads into traffic, your offer sucks. I don't say this to be rude, it simply is what it is. There is a possibility that there simply isn't a market for what you are selling. If this is the case your problem is much greater than simply conversions. Go back through your entire process as if you were a prospect. What are you looking for? Do you have what I want? Have you given me enough previous information? What will it do for me? Does the offer make me reach for my Credit Card? Put yourself in the shoes of your prospects. We are all consumers. We all have some of the same most very basic needs that we feel need to be met. Make sure you are giving your prospect the same in terms of your offer.

Being able to convert internet marketing leads into sales is a science. There is most definitely a method to the madness. In order for you to be able to convert like the big boys, you need to be able to understand how it all works together. The sooner you can pick apart your own marketing and sales system the sooner you'll be converting internet marketing leads into sales. I hope this helps you on your Journey. Make sure to check back often for more info. Until next time, Happy Marketing!