We all know what a funnel looks like right? Do you know what an internet marketing sales funnel looks like? If not, it's okay, I'm going to give you an idea of what it looks like and more importantly, how it will effectively increase your business.
The basic premise of a funnel is that it has a very wide opening at the top and a very narrow opening towards the bottom. Funnels are great to get things to travel from a starting point to an end point very effectively without losing anything. You do this when you change the oil in your car or when you're trying to fill a bottle with a smaller opening. I guess you don't have to use the funnel, but we all know what happens when you don't. You get oil, milk or kool-aid all over the place, but hey you got it done!
Unfortunately in business the, "Hey, I got it done" approach usually puts people out of business. This is because in business all of the oil, milk or kool-aid you spilled all over the place represents your money! I hope you're beginning to understand the importance.
An internet marketing sales funnel works the same way. It takes your leads into the wide opening at the top. Then, through a series of multiple pages, takes them through to the finished product. Which, in our case is your offer. Now, there may be multiple offers along the way, but the end result is usually a repeat customer who is now on your list and buys from you on a regular basis. All of this, I must add, is done with very little of your personal involvement.
Now it's important to note that not all of your prospects are going to join you or buy from you. With an internet marketing sales funnel, however, you have at least been able to capture the prospects name and information. Even if this person decides not to continue on through the process (which is meant to weed out those who don't buy) it's okay because you still have contact with that prospect. And, in the world of internet marketing the saying goes like this, "the money is in the list."
Internet marketing sales funnels can single handily do the work of an entire sales office. There isn't someone doing the cold calls to transfer you to an associate who then transfers you to an account manager who ultimately closes the deal. Did anyone else just get that dirty feeling of being on a used car lot!! It's the same process!! The advertising gets you there, the guy on the lot will tell you ANYTHING to get you to the next step until you are ultimately sitting with the financing agent. This exists in every business. Normally, however, it takes a full staff and huge overhead. You can have a beautifully set up internet marketing sales funnel that operates with just you.
I hope this helps put some things into perspective for you. The internet marketing sales funnel is an instrumental piece of the puzzle. Make sure yours is up and running. Make sure to check back often for more info. Until next time, Happy Marketing!
Tuesday, December 1, 2009
Monday, November 30, 2009
How To Convert Internet Marketing Leads Into Sales
You're out doing a great job of generating leads. You're beginning to see the fruits of your labors. Now you're wondering why your leads are not turning into sales or recruits. There could be a number of things that are taking place for there to be a break down. I am going to give you a few tips to convert internet marketing leads into sales.
1) Sales Copy: The first thing I think about when the sales from a new campaign are weak is my sales copy. What am I saying, or in many cases, what am I not saying? You have to understand that in the world of internet marketing, you have about 5 seconds to grab the attention of your prospect. I know you want to thank them and make them feel good, etc. but the truth is your prospect wants to know 3 things and they want to know them NOW!! What are you offering? What can it do for me? How do I get it? These are the questions your prospect wants answered and they want it quickly. You have to understand that your prospect has already found themselves on your Landing Page. This means you have already given them enough information to get them there. Now it is time to make the sale. If sales copy is not your thing, work on it! Yes, you can outsource, but how will you ever know if what you're buying is good work? You could spend months testing and tens of thousands of dollars lost by not having good sales copy. Refine your sales copy and give your prospect what they are looking for. You already have them there, now give it to them!
2) Clear Message: If your Marketing or Advertising talks about being about being able to help you grow world class tomatoes in 2 weeks and I end up at your Landing Page and you're trying to sell me watermelons, I'm gonna leave. I know this may seem like a no-brainer, however, most people are not giving clear messages on their landing pages. If you are running multiple different marketing strategies and advertising messages, you need to have multiple different Landing Pages with correlating messages. If you do this not only will the search engines like you a whole lot more, you will conversions will sky rocket. Each piece of marketing needs to act like a map for your prospect. Start here, take these directions and end here. We're talking about being able to convert internet marketing leads into sales, not just having a blog and landing page up and hoping for the best. You must plan, test, reevaluate and make changes constantly.
3) Offer: If you've worked on your sales copy and you have a clear message on your landing page that corresponds with all of your marketing and you still can't convert internet marketing leads into traffic, your offer sucks. I don't say this to be rude, it simply is what it is. There is a possibility that there simply isn't a market for what you are selling. If this is the case your problem is much greater than simply conversions. Go back through your entire process as if you were a prospect. What are you looking for? Do you have what I want? Have you given me enough previous information? What will it do for me? Does the offer make me reach for my Credit Card? Put yourself in the shoes of your prospects. We are all consumers. We all have some of the same most very basic needs that we feel need to be met. Make sure you are giving your prospect the same in terms of your offer.
Being able to convert internet marketing leads into sales is a science. There is most definitely a method to the madness. In order for you to be able to convert like the big boys, you need to be able to understand how it all works together. The sooner you can pick apart your own marketing and sales system the sooner you'll be converting internet marketing leads into sales. I hope this helps you on your Journey. Make sure to check back often for more info. Until next time, Happy Marketing!
1) Sales Copy: The first thing I think about when the sales from a new campaign are weak is my sales copy. What am I saying, or in many cases, what am I not saying? You have to understand that in the world of internet marketing, you have about 5 seconds to grab the attention of your prospect. I know you want to thank them and make them feel good, etc. but the truth is your prospect wants to know 3 things and they want to know them NOW!! What are you offering? What can it do for me? How do I get it? These are the questions your prospect wants answered and they want it quickly. You have to understand that your prospect has already found themselves on your Landing Page. This means you have already given them enough information to get them there. Now it is time to make the sale. If sales copy is not your thing, work on it! Yes, you can outsource, but how will you ever know if what you're buying is good work? You could spend months testing and tens of thousands of dollars lost by not having good sales copy. Refine your sales copy and give your prospect what they are looking for. You already have them there, now give it to them!
2) Clear Message: If your Marketing or Advertising talks about being about being able to help you grow world class tomatoes in 2 weeks and I end up at your Landing Page and you're trying to sell me watermelons, I'm gonna leave. I know this may seem like a no-brainer, however, most people are not giving clear messages on their landing pages. If you are running multiple different marketing strategies and advertising messages, you need to have multiple different Landing Pages with correlating messages. If you do this not only will the search engines like you a whole lot more, you will conversions will sky rocket. Each piece of marketing needs to act like a map for your prospect. Start here, take these directions and end here. We're talking about being able to convert internet marketing leads into sales, not just having a blog and landing page up and hoping for the best. You must plan, test, reevaluate and make changes constantly.
3) Offer: If you've worked on your sales copy and you have a clear message on your landing page that corresponds with all of your marketing and you still can't convert internet marketing leads into traffic, your offer sucks. I don't say this to be rude, it simply is what it is. There is a possibility that there simply isn't a market for what you are selling. If this is the case your problem is much greater than simply conversions. Go back through your entire process as if you were a prospect. What are you looking for? Do you have what I want? Have you given me enough previous information? What will it do for me? Does the offer make me reach for my Credit Card? Put yourself in the shoes of your prospects. We are all consumers. We all have some of the same most very basic needs that we feel need to be met. Make sure you are giving your prospect the same in terms of your offer.
Being able to convert internet marketing leads into sales is a science. There is most definitely a method to the madness. In order for you to be able to convert like the big boys, you need to be able to understand how it all works together. The sooner you can pick apart your own marketing and sales system the sooner you'll be converting internet marketing leads into sales. I hope this helps you on your Journey. Make sure to check back often for more info. Until next time, Happy Marketing!
How To Succeed With An Internet Marketing Blueprint
Everyone is looking for that one final piece to the puzzle. That one crucial item that they are leaving out. You know, that secret that the pros use and don't tell anybody about. Well, I can tell you that it's not one piece, item or special secret that produce top earner results. It is, however, a winning internet marketing blueprint. So, my goal today is to give you some information about the different pieces that come together to give you a successful internet marketing blueprint.
1) Blog: First and foremost you are going to need a blog. Let me explain why this is such an important piece of the puzzle. A blog serves as your HUB. This is where everything comes to and flows from. So, if you have an article, video or any other type of CONTENT RICH marketing out there, it will bring you back to your blog. Take for instance, an individual does a Google search and comes across your article. This prospect reads your article, is impressed and follows the link to your blog. Up until the point of them going to your blog, you were just some person with a nice article. Now that they are on your blog, they are introduced to EVERYTHING related to your particular market/industry. Thus, positioning yourself as an expert in this field. Now, on the other side of the Marketing coin. Let's say a prospect clicks on one of your ads of a PPC (Pay Per Click) campaign and is taken directly to Landing Page. After your prospect is done with your Landing Page, I promise you that prospect is going to Google your name to find out who you are. Are they going to find anything? If you have a blog with lots of CONTENT RICH information they will. If not, you are just another talking head trying to take someone's money. Be an expert and get a blog!
2) Landing Page: This is also known as a Capture Page or a Squeeze Page. This is basically your sales page. A prospect can find themselves on this page through multiple different avenues. Take for instance this blog, when you click on this link you'll be taken to my Landing Page for an opportunity to work directly with me. Some marketers will have you link directly to their landing page from an article, video or other form of Marketing. This is completely up to you and depends on where you are trying to drive traffic and what you are trying to sell. Your Landing Page is not a blog! Your Landing Page does not have to be pretty. Your Landing Page does need to be a great piece of Sales writing. Let's not mix words here, your Landing page and all of your marketing is sales! If it's not it's a waste of time. Your not in Marketing as a hobby, you're in marketing to sell a product or help others sell a product. So understanding it is a sales process, your Landing page needs to entice your prospect to BUY NOW.
3) Auto Responders: Although we would all like to think everyone who goes to the landing page is going to buy, the truth is the vast majority will not. Somewhere along the way you have done a good enough job to actually get them to your landing page, so there is a certain amount of interest. It has been researched that most people need to see something up to 7 times before they make a purchase. So, since none of us are good with follow up, we need auto responders. And I can hear you now, "I pride myself on following up with everyone, I don't need auto responders." Really, these are the words of someone who doesn't get 300-500 leads per week. If you're keeping up with the follow up with all of those people, that has become your full time job. Go to http://www.aweber.com and set up an account and get your auto responders in place. There's nothing like making money in the middle of the night due to the work of the auto responders and the system.
Obviously with limited space I can't go into great detail about a successful internet marketing blueprint. These are, however, some of the basics that ALL top producers have in place. Each one of these pieces serves a purpose of a larger goal. Use each of these pieces as they are meant to be used and you'll be designing your own internet marketing blueprint. I hope this helps you on your Journey. Make sure to check back often to get more information. Until next time, Happy Marketing!
1) Blog: First and foremost you are going to need a blog. Let me explain why this is such an important piece of the puzzle. A blog serves as your HUB. This is where everything comes to and flows from. So, if you have an article, video or any other type of CONTENT RICH marketing out there, it will bring you back to your blog. Take for instance, an individual does a Google search and comes across your article. This prospect reads your article, is impressed and follows the link to your blog. Up until the point of them going to your blog, you were just some person with a nice article. Now that they are on your blog, they are introduced to EVERYTHING related to your particular market/industry. Thus, positioning yourself as an expert in this field. Now, on the other side of the Marketing coin. Let's say a prospect clicks on one of your ads of a PPC (Pay Per Click) campaign and is taken directly to Landing Page. After your prospect is done with your Landing Page, I promise you that prospect is going to Google your name to find out who you are. Are they going to find anything? If you have a blog with lots of CONTENT RICH information they will. If not, you are just another talking head trying to take someone's money. Be an expert and get a blog!
2) Landing Page: This is also known as a Capture Page or a Squeeze Page. This is basically your sales page. A prospect can find themselves on this page through multiple different avenues. Take for instance this blog, when you click on this link you'll be taken to my Landing Page for an opportunity to work directly with me. Some marketers will have you link directly to their landing page from an article, video or other form of Marketing. This is completely up to you and depends on where you are trying to drive traffic and what you are trying to sell. Your Landing Page is not a blog! Your Landing Page does not have to be pretty. Your Landing Page does need to be a great piece of Sales writing. Let's not mix words here, your Landing page and all of your marketing is sales! If it's not it's a waste of time. Your not in Marketing as a hobby, you're in marketing to sell a product or help others sell a product. So understanding it is a sales process, your Landing page needs to entice your prospect to BUY NOW.
3) Auto Responders: Although we would all like to think everyone who goes to the landing page is going to buy, the truth is the vast majority will not. Somewhere along the way you have done a good enough job to actually get them to your landing page, so there is a certain amount of interest. It has been researched that most people need to see something up to 7 times before they make a purchase. So, since none of us are good with follow up, we need auto responders. And I can hear you now, "I pride myself on following up with everyone, I don't need auto responders." Really, these are the words of someone who doesn't get 300-500 leads per week. If you're keeping up with the follow up with all of those people, that has become your full time job. Go to http://www.aweber.com and set up an account and get your auto responders in place. There's nothing like making money in the middle of the night due to the work of the auto responders and the system.
Obviously with limited space I can't go into great detail about a successful internet marketing blueprint. These are, however, some of the basics that ALL top producers have in place. Each one of these pieces serves a purpose of a larger goal. Use each of these pieces as they are meant to be used and you'll be designing your own internet marketing blueprint. I hope this helps you on your Journey. Make sure to check back often to get more information. Until next time, Happy Marketing!
Monday, November 23, 2009
How To Dominate Your Online Market
Online Business is more competitive now than ever before. And, I've got news for you, I don't see it slowing down anytime soon. So, if you want to dominate your online market, there are a few things you are going to need to do on a consistent basis. While it is true that you can have a great Marketing and Sales system in place that requires little involvement of you, truly dominating your online market is going to require some hands on work. Let's get started!
1) Content: This is so important it's ridiculous. I don't care what industry, market or line of work you're in, if you want good rankings and quality traffic to your business, you need to produce good quality content. I spent some time over the weekend with a friend of mine in the insurance business. We got to talking about manufacturing leads, driving traffic and all the other good stuff I love to talk about. I took a look at his site and immediately saw a few mistakes. The first being content. Look, nobody cares how nice your office, how long the company has been around, what part of town your located, etc. You know what people want? They want FREE content that they can actually use. Now, the better the content, the more information you should get. In the case of my insurance buddy, why not give out the 10 most commonly asked questions about buying Health insurance, or the 10 most common questions that SHOULD be asked. Or, a report on how new Government guidelines can and will effect your insurance policies. I have no idea what it is for your business, but what ever it is, make it relevant to your industry and make it so that it helps people make a decision to buy. When you have given them enough information to buy, they will buy from you.
2) SPECIFIC Keywords: Keywords are great, but specific keywords are even better. Some call these long tailed keywords. I like to just say specific. So, if you're a mechanic that specializes in the restoration of '65 Mustangs and you live and work in Orlando, FL, you should be HAMMERING those specific keywords. "Orlando, FL '65 Mustang restoration." Get creative with this. Add words like "how to" or "did you know" maybe "you'll never believe." Again, whatever it is, make it as specific and as relevant to you and your business as possible. The previously mentioned keywords would get you much better results that simply "Mustang restoration." You may get more traffic with the broad keyword, but it won't turn into more revenue for you. So what do you want, a lot of traffic or a lot of money?
3) Media: You have multiple outlets to distribute your content and you should take advantage of all of them. Currently the most effective medias to get your message out to your market are: Articles, Blogs, Videos, Social Media (Twitter, Facebook, etc.) and of course PPC (Pay Per Click). 4 of the 5 of these are free by the way. It doesn't take a genius to dominate your online market, it just takes a little work. And when I say a little work, I'm serious. You should be able to do all of your Marketing work in less than 2-3 hours. If your best skill set is not marketing, outsource. I don't care how you do it, just make sure you do it. Like I said before, anyone can put together a great Marketing and Sales system and generate a good revenue. However, if you're a business owner who wants to dominate your online market, you will have your message out on as many medias as possible.
Online Marketing is a lot like the news. Messages change, offers come and go and tools soon become out dated. Make sure this is something that is done regularly. I'm not telling you that you've got to do these things 4-5 hours a day every day, but it should be done minimum 3 times a week. Yesterday's news is old news and with the speed of information these days, it truly pays to be in front of the curve. I hope these tips help you dominate your online market. Until next time, Happy Marketing!
1) Content: This is so important it's ridiculous. I don't care what industry, market or line of work you're in, if you want good rankings and quality traffic to your business, you need to produce good quality content. I spent some time over the weekend with a friend of mine in the insurance business. We got to talking about manufacturing leads, driving traffic and all the other good stuff I love to talk about. I took a look at his site and immediately saw a few mistakes. The first being content. Look, nobody cares how nice your office, how long the company has been around, what part of town your located, etc. You know what people want? They want FREE content that they can actually use. Now, the better the content, the more information you should get. In the case of my insurance buddy, why not give out the 10 most commonly asked questions about buying Health insurance, or the 10 most common questions that SHOULD be asked. Or, a report on how new Government guidelines can and will effect your insurance policies. I have no idea what it is for your business, but what ever it is, make it relevant to your industry and make it so that it helps people make a decision to buy. When you have given them enough information to buy, they will buy from you.
2) SPECIFIC Keywords: Keywords are great, but specific keywords are even better. Some call these long tailed keywords. I like to just say specific. So, if you're a mechanic that specializes in the restoration of '65 Mustangs and you live and work in Orlando, FL, you should be HAMMERING those specific keywords. "Orlando, FL '65 Mustang restoration." Get creative with this. Add words like "how to" or "did you know" maybe "you'll never believe." Again, whatever it is, make it as specific and as relevant to you and your business as possible. The previously mentioned keywords would get you much better results that simply "Mustang restoration." You may get more traffic with the broad keyword, but it won't turn into more revenue for you. So what do you want, a lot of traffic or a lot of money?
3) Media: You have multiple outlets to distribute your content and you should take advantage of all of them. Currently the most effective medias to get your message out to your market are: Articles, Blogs, Videos, Social Media (Twitter, Facebook, etc.) and of course PPC (Pay Per Click). 4 of the 5 of these are free by the way. It doesn't take a genius to dominate your online market, it just takes a little work. And when I say a little work, I'm serious. You should be able to do all of your Marketing work in less than 2-3 hours. If your best skill set is not marketing, outsource. I don't care how you do it, just make sure you do it. Like I said before, anyone can put together a great Marketing and Sales system and generate a good revenue. However, if you're a business owner who wants to dominate your online market, you will have your message out on as many medias as possible.
Online Marketing is a lot like the news. Messages change, offers come and go and tools soon become out dated. Make sure this is something that is done regularly. I'm not telling you that you've got to do these things 4-5 hours a day every day, but it should be done minimum 3 times a week. Yesterday's news is old news and with the speed of information these days, it truly pays to be in front of the curve. I hope these tips help you dominate your online market. Until next time, Happy Marketing!
Thursday, November 19, 2009
Holy Cow..I Just Won The Lottery!!
"The odds of a "Lotto" style lottery can be found with the formula: n! / (n - r)! r! where n is the highest numbered ball and r is the number of balls chosen. This is called in math a combination. An easier way to think about it is if there are 40 balls and 6 are chosen, there are 40 possible numbers that can come up first, leaving 39 that can come up second, then 38, 37, 36, and finally 35 on the final number. To find out how many numbers that is you multiply 40 ×39 ×38 ×37 ×36 × 35 = 2,763,633,600 making the odds 2 and a half billion to one."
So, would you rather play the Lotto or systematically build your Online Business? I can tell you if you are diligent about building your Online Business and have put together enough capital to do it right your chances of winning are almost set in stone for you. the greatest part about generating revenue in Direct Sales is that you don't have to re-create the wheel. All you have to do is get out of your own way, follow the system, put in the work and cash the checks. This is not rocket science and it is not the Lotto mentality. We aren't gambling here, we're winning!
Ask yourself how much better you'd feel if you could bank on an extra $10k per month. No wondering, no stressing, no doubting. You KNOW that you have done the necessary work to be able to produce $10k per month income from your business. A lot of you right now are thinking there is no way to do that. I'm here to tell you that not only is there a way, but $10k per month is just getting started.
Do you think McDonalds stresses about whether or not they are going to sell more cheeseburgers? do you think they sit around and doubt that the Big Mac is going to sell? The answer to both of these are an emphatic NO!! This company, as yours should, has marketing and sales systems in place. When you have implemented the correct marketing and sales systems it becomes a matter of fine tuning to get better, not wondering if you're going to succeed. When you've become proficient with your marketing and sales systems you think about how you can increase profits, not how your going to get your neighbor to join your business.
Now you see why I said I've won the lottery. In the formula above the average pay out is a NEGATIVE 74 cents. With a proven Marketing and Sales system paired with a great product and comp plan, your profit margin should be no less than 75%. What sounds better, losing money or making money?
Treat your business like a business and it will pay you like the lottery. There are thousands of people in the Direct Sales industry who make money like clock work. I guarantee all of these people have a repeatable sales and marketing system. Do you? And if you do, are you maximizing the system or are you trying to punch holes in it? What I'm trying to get across to you is that there is a TON of abundance out there waiting for you. Unfortunately, most would rather do something like play the Lotto. My guess is most would rather play the Lotto because it's a dream and deep down they know they aren't going to win.
Building a massively successful Online Business, on the other hand is real. Along with having something real comes responsibility to make it work. I know you've got what it takes. The great part about it is your Online Business can be far more reliable than the Lotto. Take a look at this example. You have an Online Business that generates $100k per year. You see an investment property you can pick up for pennies on the dollar. This investment will double your net worth and give you a positive cash flow starting the first month. The only problem is you don't have the money to put it together.
No worries, you simply go to the bank and show them how stable and repeatable your business is and you are awarded with favorable financing to make your deal work. Try this with a Lotto ticket. Seriously, walk into your bank, explain to them the deal you want to put together and when they ask about your financing simply show them the Lotto ticket!
So what are you going to do? Are you going to play the Lotto or become the Lotto? My money is on becoming the Lotto and securing your future forever. Plug into a proven Sales and Marketing System and watch your Online Business explode. I hope this helps you on your Journey. Until next time, Happy Marketing!
So, would you rather play the Lotto or systematically build your Online Business? I can tell you if you are diligent about building your Online Business and have put together enough capital to do it right your chances of winning are almost set in stone for you. the greatest part about generating revenue in Direct Sales is that you don't have to re-create the wheel. All you have to do is get out of your own way, follow the system, put in the work and cash the checks. This is not rocket science and it is not the Lotto mentality. We aren't gambling here, we're winning!
Ask yourself how much better you'd feel if you could bank on an extra $10k per month. No wondering, no stressing, no doubting. You KNOW that you have done the necessary work to be able to produce $10k per month income from your business. A lot of you right now are thinking there is no way to do that. I'm here to tell you that not only is there a way, but $10k per month is just getting started.
Do you think McDonalds stresses about whether or not they are going to sell more cheeseburgers? do you think they sit around and doubt that the Big Mac is going to sell? The answer to both of these are an emphatic NO!! This company, as yours should, has marketing and sales systems in place. When you have implemented the correct marketing and sales systems it becomes a matter of fine tuning to get better, not wondering if you're going to succeed. When you've become proficient with your marketing and sales systems you think about how you can increase profits, not how your going to get your neighbor to join your business.
Now you see why I said I've won the lottery. In the formula above the average pay out is a NEGATIVE 74 cents. With a proven Marketing and Sales system paired with a great product and comp plan, your profit margin should be no less than 75%. What sounds better, losing money or making money?
Treat your business like a business and it will pay you like the lottery. There are thousands of people in the Direct Sales industry who make money like clock work. I guarantee all of these people have a repeatable sales and marketing system. Do you? And if you do, are you maximizing the system or are you trying to punch holes in it? What I'm trying to get across to you is that there is a TON of abundance out there waiting for you. Unfortunately, most would rather do something like play the Lotto. My guess is most would rather play the Lotto because it's a dream and deep down they know they aren't going to win.
Building a massively successful Online Business, on the other hand is real. Along with having something real comes responsibility to make it work. I know you've got what it takes. The great part about it is your Online Business can be far more reliable than the Lotto. Take a look at this example. You have an Online Business that generates $100k per year. You see an investment property you can pick up for pennies on the dollar. This investment will double your net worth and give you a positive cash flow starting the first month. The only problem is you don't have the money to put it together.
No worries, you simply go to the bank and show them how stable and repeatable your business is and you are awarded with favorable financing to make your deal work. Try this with a Lotto ticket. Seriously, walk into your bank, explain to them the deal you want to put together and when they ask about your financing simply show them the Lotto ticket!
So what are you going to do? Are you going to play the Lotto or become the Lotto? My money is on becoming the Lotto and securing your future forever. Plug into a proven Sales and Marketing System and watch your Online Business explode. I hope this helps you on your Journey. Until next time, Happy Marketing!
Wednesday, November 18, 2009
Loving The Frustration of Building An Online Business
That's right, I love the frustration! If you are doing everything you can to stay away from frustration, you are staying away from the things that are going to take you to the next level. There are no if's ands or buts about it.
Tell me if this sounds familiar. "I'm getting involved with company X. Yeah, there's this guy who has a system and he says you only need two! This guy's making like $50k per month and I'll I've got to do is get my 2 and use the system."
Is this true? Sure, if you're experienced in building a business, recruiting, communication (let me say that one more time) communication, and taking on a leadership role to continue the success of your team. It's no secret that the success rate in Direct Sales, or any business for that matter, is relatively small. This is not because the company isn't real, the system doesn't work or your upline is a liar. It's because you are spending your time doing the things you WANT to do instead of the things that drive you crazy and frustrate you. Fact is, most people are simply afraid of doing something they are unfamiliar with because they are unsure of the outcome. This is when you hear things like, "I'm not sure I'm doing it right, so I'm gonna wait." That's the kiss of death. Of course you're not going to do it right the first time, but you'll never be able to do it right until you DO IT!!
Frustration is just like any other emotion. It is giving you feedback. In the case of frustration, it is simply telling you that what you're doing isn't working. This is usually the point when most give up. Further, if they don't give up, they usually tend to just get angry and possibly throw a fit. Both of these behaviors are counter productive to you accomplishing your goal. I can tell you personally that it took me close to 4 hours to get a website up and functional. I'm not talking about actually building the site and doing all the HTML, coding and fun stuff I still have a hard time with. No, I was just simply trying to get it to go live. This is a task that takes people "in the know" about 20 minutes.
I can tell you that I was VERY frustrated. However, the site is up, running and producing revenue. Better yet, I now have a skill set that I can relate to the rest of my organization as well as a better understanding of what it's going to take for all of us to truly succeed with our businesses. So now I love the frustration. The more frustration the better. Those who know me, know that I like to have results quickly. So, anything that slows that process down is frustrating. On the flip side of that, frustration in my online business simply means I'm growing as a Biz Builder and an organizational leader.
I can now help my team through certain things because I have been there and I can tell them what to do and what not to do. Just like most of you, there is someone trying to help you reach your goals. Chances are, that person has given you a list of things to do. And, just like most people, you stray from the tasks that frustrate you or "you aren't good at." This isn't up for debate, you must do all aspects of the game if you want to be like the guy in the previous example who is making $50k per month.
Embrace what you don't know because what you don't know will take you to where you currently are not. Building an Online Business is just as much, or more, about personal growth as it is about bottom line growth. Understand frustration is going to happen. Learn to manage your emotions, stay on point and continue towards your goal. I hope this helps you on your Journey. Until next time, Happy Marketing!
Tell me if this sounds familiar. "I'm getting involved with company X. Yeah, there's this guy who has a system and he says you only need two! This guy's making like $50k per month and I'll I've got to do is get my 2 and use the system."
Is this true? Sure, if you're experienced in building a business, recruiting, communication (let me say that one more time) communication, and taking on a leadership role to continue the success of your team. It's no secret that the success rate in Direct Sales, or any business for that matter, is relatively small. This is not because the company isn't real, the system doesn't work or your upline is a liar. It's because you are spending your time doing the things you WANT to do instead of the things that drive you crazy and frustrate you. Fact is, most people are simply afraid of doing something they are unfamiliar with because they are unsure of the outcome. This is when you hear things like, "I'm not sure I'm doing it right, so I'm gonna wait." That's the kiss of death. Of course you're not going to do it right the first time, but you'll never be able to do it right until you DO IT!!
Frustration is just like any other emotion. It is giving you feedback. In the case of frustration, it is simply telling you that what you're doing isn't working. This is usually the point when most give up. Further, if they don't give up, they usually tend to just get angry and possibly throw a fit. Both of these behaviors are counter productive to you accomplishing your goal. I can tell you personally that it took me close to 4 hours to get a website up and functional. I'm not talking about actually building the site and doing all the HTML, coding and fun stuff I still have a hard time with. No, I was just simply trying to get it to go live. This is a task that takes people "in the know" about 20 minutes.
I can tell you that I was VERY frustrated. However, the site is up, running and producing revenue. Better yet, I now have a skill set that I can relate to the rest of my organization as well as a better understanding of what it's going to take for all of us to truly succeed with our businesses. So now I love the frustration. The more frustration the better. Those who know me, know that I like to have results quickly. So, anything that slows that process down is frustrating. On the flip side of that, frustration in my online business simply means I'm growing as a Biz Builder and an organizational leader.
I can now help my team through certain things because I have been there and I can tell them what to do and what not to do. Just like most of you, there is someone trying to help you reach your goals. Chances are, that person has given you a list of things to do. And, just like most people, you stray from the tasks that frustrate you or "you aren't good at." This isn't up for debate, you must do all aspects of the game if you want to be like the guy in the previous example who is making $50k per month.
Embrace what you don't know because what you don't know will take you to where you currently are not. Building an Online Business is just as much, or more, about personal growth as it is about bottom line growth. Understand frustration is going to happen. Learn to manage your emotions, stay on point and continue towards your goal. I hope this helps you on your Journey. Until next time, Happy Marketing!
Tuesday, November 17, 2009
Winners Never Cheat & Cheaters Never Win...Bull@#*!
Okay, the headline was simply meant to get your attention. I do, however, have an interesting theory. You hear whispers in the wind of this person or that person who wins big and..."Has to Be Cheating" or "Taking advantage of someone" and my personal favorite..."Yeah but...anything including luck." The real fact of the matter is most people who win big, and do so on a regular basis, simply understand the rules of the game as a whole far better than most.
Every winner in any industry is an absolute Master of their craft. Think of any outstanding basketball player you can think of. Chances are that person is a professional basketball player. I want you to think of that person as a middle school basketball player. At some point between the beginning and landing them as a Pro, this person has come to understand ALL facets of the game. It starts from developing one skill after another. All "good" young players can shoot. Well, at the next level they can also pass. Even further still, all players at the next level can shoot, pass and play defense...etc until the professional level.
As someone gets better at their craft, the more effective they become with producing results. Trust me, nothing ever comes without giving something. In our little example the athlete gave time, practice and focus to continue to become a Master. There is no difference between the winning athlete, entrepreneur or architect. The traits and habits of a winner don't differ, the rules of the game are simply different.
Let's look at the Direct Sales industry or building your Online Business. Again, I want you to think of an individual in your market or your company who is just killin' it. You hear about them all the time, they are always on stage of your regional meetings...you know who they are! I promise you that person has a VERY good understanding of the ENTIRE process of winning in their industry. Please note I said industry. I don't simply mean your particular MLM business of selling lotions and potions, I mean the entire Direct Sales industry. You could put this person in ANY company and they would be a Top Producer. This is not because this person cheats, takes advantage of anyone, or has anything to do with luck. They are Masters of some basic fundamentals of EACH facet of the game, such as:
Lead Manufacturing
Sales & Marketing System
Recruiting
Duplication
Leadership
Mentor
Consistent Action
The list can keep going and going but I think you see my point.
It's time for you to take a step back and evaluate where you are inside your business. Are you utilizing everything that is offered? Do you learn as much as you can about everything you can? Then, the next time one of these Masters comes to you with an offer, you'll understand exactly what it's going to take. Is the end result possible? Of course it is, but you have to understand the rules of the game to win. Go out there and continue to learn. Listen to your Mentors and become the best all around player in the Game! I hope this helps you on your Journey. Until next time, Happy Marketing!
Every winner in any industry is an absolute Master of their craft. Think of any outstanding basketball player you can think of. Chances are that person is a professional basketball player. I want you to think of that person as a middle school basketball player. At some point between the beginning and landing them as a Pro, this person has come to understand ALL facets of the game. It starts from developing one skill after another. All "good" young players can shoot. Well, at the next level they can also pass. Even further still, all players at the next level can shoot, pass and play defense...etc until the professional level.
As someone gets better at their craft, the more effective they become with producing results. Trust me, nothing ever comes without giving something. In our little example the athlete gave time, practice and focus to continue to become a Master. There is no difference between the winning athlete, entrepreneur or architect. The traits and habits of a winner don't differ, the rules of the game are simply different.
Let's look at the Direct Sales industry or building your Online Business. Again, I want you to think of an individual in your market or your company who is just killin' it. You hear about them all the time, they are always on stage of your regional meetings...you know who they are! I promise you that person has a VERY good understanding of the ENTIRE process of winning in their industry. Please note I said industry. I don't simply mean your particular MLM business of selling lotions and potions, I mean the entire Direct Sales industry. You could put this person in ANY company and they would be a Top Producer. This is not because this person cheats, takes advantage of anyone, or has anything to do with luck. They are Masters of some basic fundamentals of EACH facet of the game, such as:
Lead Manufacturing
Sales & Marketing System
Recruiting
Duplication
Leadership
Mentor
Consistent Action
The list can keep going and going but I think you see my point.
It's time for you to take a step back and evaluate where you are inside your business. Are you utilizing everything that is offered? Do you learn as much as you can about everything you can? Then, the next time one of these Masters comes to you with an offer, you'll understand exactly what it's going to take. Is the end result possible? Of course it is, but you have to understand the rules of the game to win. Go out there and continue to learn. Listen to your Mentors and become the best all around player in the Game! I hope this helps you on your Journey. Until next time, Happy Marketing!
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