Thursday, October 22, 2009

Find your Network Marketing MARKET

Do you know who your customer is? And I don't mean his/her name and where they come from. I mean do you know what demographic they fall in? When your were first introduced into The Direct Sales industry or Network Marketing, you were probably told to "build a list" and to use a "memory jogger" to help build that list. Now, you hear things like, "the money is in the list." Well I can only imagine if I were just starting out I'd have some questions about this "list" and where do I get one or how do I build one. So today I'm going to give you just a quick example of what I'm talking about.

Every Market in every industry has top earners and leaders. Think of any brand in any market in any industry and I'm sure you can think of a few companies right off the top of your head. So let me ask you this...when was the last time you saw an ad for Gucci in a Field & Stream magazine? If you're stumped, the answer is NEVER! This Billion Dollar company understands who buys their product and where their money and time is wasted. You say, "Well that's great Dave, those companies have entire departments that track the conversion data." So do you! Look, one of the greatest things about this industry is that in most cases it only consists of you and sometimes one assistant (if you're a Heavy Hitter.) You get to make the decisions of where your Marketing and advertising shows up. You also get to look at the data and find out where you are profitable and where you are wasting time and money.

I'd bet that if you were to look at your tracking conversions, you would increase profitability by at least 20%. Please understand this is not a claim, just an observation. If you spend time, money and resources in an area that does not bring back any sort of revenue, kill it! I don't care how much time you spent or how much money it costs, it doesn't work and they don't buy! On the other hand, if you find an area that is producing revenue and it is happening consistently, split test that area. You may find that one certain type of Marketing and Advertising works better than others. This will again help you increase your profitability by increasing your conversions and cutting your costs.

When getting into Network Marketing, people want to just throw mud against the wall and see what sticks. This is not how you want to approach your Marketing efforts. At first, yes, you are going to over pay and over work yourself to find things that work. The key is to find what works and the make it better. How much more confident would you be in your Marketing efforts if you KNEW you were going to make money and serve a highly targeted number of customers? I'd bet if you knew you were going to win, you'd play more often and you'd play bigger.

So get smart about your business. Treat it like a business and it will treat you like a piggy bank. The best part about this piggy bank is that you get to decide how large the denominations are!! Find your Network Marketing Market and start to control your business and your future. I hope this helps you on your Journey. Until next time, Happy Marketing!

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