Wednesday, October 7, 2009

Who Are The Modern Entrepreneurs?

The last figure I heard was 17 million unemployed people in the United States. Also, the last figure I heard was 500,000 per MONTH look to the internet to find a way to make more money and/or start a business. So, what does this tell you? People are looking, and you now know where they are looking. So what does a Modern Entrepreneur do? The same thing Entrepreneurs have been doing since the beginning of time, filling a void. The only difference now is that we have the ability to leverage the power of the internet. If you've read anything else I've written, you know I'm a huge fan of the Direct Sales industry. This is the only industry that allows a single individual to build an organization as large as some of the biggest companies in the world. Below I'm going to give you a few points to remember while you go out and fill the void en route to becoming a Modern Entrepreneur.

1) Systems: This is not a new concept. McDonalds is McDonalds because of the systems it runs on. I know you know it's not because of the quality of food, it's because you can go to a McDonalds in Manhattan and expect the same thing from a McDonalds in Mexico, MO. The beauty of systems allows you, the owner, to focus on growth of the business and not flipping the burgers. In the Direct Sales Industry your system is set up to produce highly qualified prospects looking to join you in business. You could do it the old, hard way by trying to recruit everyone with a pulse. However, this leaves you know time to continue to build your business because you're too busy "flipping burgers." Let your prospect take themselves through a series of steps and either weed themselves out or pop out the other end as a nice shinny qualified prospect looking to build a business. Then, and only then, you get to know them, understand who they are and teach them the same system that has brought them to you. That in and of itself is a system!

2) Leadership: In the Direct Sales Industry, individuals are not looking to join businesses or opportunities. Individuals are looking to join people who they think can lead them to where they want to go. So, how do you position yourself as a leader? Work! Nothing will ever replace work. Let's say someone finds themselves in the middle of one of your sales systems. They like everything they're hearing and are feeling good about the possibility of moving forward with you. I promise you the next step they take is to go to Google and find out who you are. When they do this, what are they going to find? Do you know what you're talking about? Do you have a TON of content on the web about your particular niche market? Have you produced results? If your prospect goes to Google and can't find you, you are in trouble. It is VERY simple these days to position yourself as a leader, but you're going to have to work. What came first, the Chicken or the Egg? Nothing ever happened without a gestation period.

3) Marketing: I've written so much about this topic I should start column solely on Marketing. The very basic concept here is content. Remember, I'm not talking about advertising I'm talking about Marketing. Nobody likes to be sold, but everyone likes to buy. If you have a product to sell, don't sell them your product, sell them your knowledge and let them decide to buy your product. I know I just lost a bunch of you so here's an example. You walk in to Best Buy and want a T.V. If you're anything like me the only thing you know about a T.V. is whether or not you like it. So, the sales clerk takes you on a myriad of entertainment KNOWLEDGE and by the time he/she is done you're just taking his/her word for it because he/she is the expert. I know some of you are thinking, "not me, he/she is just trying to take advantage of me...I'll show him." Then you buy what you LIKE and end up with lesser quality and a problem setting everything up because it's not compatible. Trust me, people WANT to buy from an expert who they can trust. This should be your #1 focus during your Marketing.

The greatest part about all of these tips and what connects them to The Modern Entrepreneur is that you can do all of this from your house. If you have an internet connection and a computer you can begin to build a HUGE business, no matter what industry or niche market you're involved with. The internet has changed the way we shop, make reservations, order food and get phone numbers. It's about time you become a Modern Entrepreneur and begin to leverage the power of the internet. I hope this helps you on your journey. Until next time, Happy Marketing!

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