Friday, October 23, 2009

What Is An MLM Sponsoring System

What is an MLM Sponsoring System? As many of you know I'm a huge believer in systems. This is by no means a new process or one that even needs to be over thought. For business, it is simply the process by which your customer, or potential customer, goes from starting point to sale and ultimately repeat customer. EVERY good business on the planet is set up this way. Think about it next time your at the Grocery store, Bank or your favorite restaurant.

So how does this relate to you and your business. Well, if you're in MLM, Network Marketing or any other form of Direct Sales it's important for you to build a good organization. There are three types of people who you will do business with in this industry. There are the consumers, the dead spots and your producers. Depending on what your compensation plan looks like it's not a bad thing to have all of them.

Now, with a good MLM Sponsoring System in place, you can add another type of consumer to your business...a retail consumer. This is someone who isn't involved in the business with you, they just simply love your product and continue to buy. They may buy once and they may be a repeat buyer. If this person turns into a repeat buyer, you should do them a favor and have them become a distributor of your product so they can see a discount. The best part about the retail buyer is the fact that you make a little money. I know, it's not much money at all when compared to the real money to be made with the comp plan, but it allows you money to offset your Marketing costs.

Too many people get in this industry and look at one thing and one thing only...sponsor anyone and everyone. You have to be able to break this thing down just like any other business. You need to be able to make money on the front end with your leads even if they DON'T join your business. This simple process, which is commonly referred to as a funded proposal, is what enables the Top Earners to continue to do more expensive avenues of Marketing and generate even more leads!

So, how do you start to do this on your own? Easy, it's the same as everything I always talk about. You have to give Value to your prospect in the form of relevant content! The more you do this, the more people will notice. The more people take notice, the larger your following becomes. The larger your following, the more interested people become in what your doing and how you're doing it. This is a perfect opportunity to offer them something. Something free but still jammed with Value and content. This could be a report, newsletter, video, etc. Whatever it is, make sure to give value and relevant content. Do not pitch them.

Congratulations, you now have a lead. This is a lead who has seen or read some of your Marketing (valuable relevant content) and has made their way to your blog or page and has requested more information. Do you see the shift starting to take place? You are not harassing this person, you gave this person enough information until they can make their own decision. Now, this person is on your personal list and will be receiving emails from you for as long and as often as you choose. THIS is when you continue to give valuable relevant content but you begin to let them know what else is available. This is when you could begin to mention some sort of "funded proposal." Nothing overboard or expensive, just something to introduce them into your business. And this, is the beginning of your MLM Sponsoring System.

This process has been going on for more than 100 years. For some reason it's only until recently people in the Direct Sales industry have decided to implement this into their businesses. And, as you can see, there are relative newcomers to your business that are knocking it out of the park. This is a business, and should be treated as such. If you're expecting to simply sign up and hit the highest rank in your comp plan without some sort of system and structure, go play the lottery.

As the days and the weeks go by I'll begin to dive a little deeper into What Is An MLM Sponsoring System, but for right now just the overall concept needs to be understood. Get your ducks in a row and do some research. Find a system that works for you and that you'll be able to manage. This isn't rocket science, it's actually quite simple when you let the system do the sifting, sorting, telling and selling. I hope this helps you on your journey. Until next time, Happy Marketing!

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