Tuesday, October 13, 2009

Time Leadership For Entrepreneurs

Okay, today's writing about Time Leadership comes out of pure necessity and my own experiences of Today. You see, normally I have a scheduled day of prioritized money making activities. In case you're not familiar, money making activities are the activities that lead to money being deposited in your bank account. For me, 80% of that is Marketing. Without Marketing the wheel stops turning and the money stops flowing. EVERYTHING else is a distraction. Today, on the other hand, I have spent the entire day walking people through a process of them spending money. Now, I know you're thinking, "C'mon man, these people are spending money which means you're making money..isn't that what it's all about?" Well yes and (emphatically) NO! Let me explain some things that need to be in place so this happens without you, or in today's case me.

1) Landing Page: This is where all of your traffic is driven. It doesn't matter if you're doing Article Marketing, Press Releases, Facebook, Twitter, Google Adwords or writing blogs; all of your traffic gets driven to a Landing Page. And just so you know, a Landing Page is different than a Website. Websites have a lot going on. There are lots of bells and whistles, areas for you to learn about the company and hear the story of the product, etc. That is what your companies website is for. Your goal is to generate leads through a Landing Page that is VERY simple and focused on one thing...generating a lead.

2) Opt-in: This is a simple form on your Landing Page that actually allows you to generate a lead. You see, when you have done a good job of capturing your prospects attention on your Landing Page, they will have the opportunity to get more information. This is done through an Opt-in form. After your prospect fills out the form, they are given more information. This could be in the form of a Newsletter or some sort of report. Whatever it is, make sure it is relevant to what you just talked about and relevant to your specific Niche and industry. Oh, and by the way, that prospect just took the necessary steps to turn THEMSELVES into a lead. Congratulations, you're well on your way!

3) Thank You Page: This is the next page your prospect is taken to. On this page they will get even more information about what you had talked about during your Landing Page. This is where the curtain is pulled back a little further and your prospect again has the opportunity to take themselves through the process or not. On this page, the prospect is given a very clear understanding of what it is you do and how you can help them. Remember, all leaders help others achieve their goals. Nobody cares how much you know until they know how much you care. However, on this page, you are still not asking them to spend any money. You are simply giving them a better understanding of either how your entire industry works or just your business. Either way, you give them an idea of how they fit in the scenario and again, how you can help.

4) Sales Process: This is where the transaction happens, and it happens without you. This doesn't necessarily have to be your big ticket item or even the end all be all of your entire Sales Process. It should, however, be a spot where this lead either becomes a Tire Kicker or a Qualified Lead. This doesn't have to be expensive either by the way. It could be a simple $10 ebook that teaches them how to do what you just took them through. Whatever it is, it is systemically done while you are working on Money Making Activities.

That's where I'm going to leave it for today. You can see that by putting together your own Sales System you have taken control of your Time Leadership. This process isn't new by the way. Next time you go in to get a $15 Oil change, you'll understand why you left spending $100 on filters, wipers, and upgraded oil. All the while the owner sat in an office and figured out how to get more people in the door for a $15 oil change. Do yourself a favor and get control of your Time Leadership and watch your income grow like weeds. I hope this helps you on your journey. Until next time, Happy Marketing.

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